TINNYVISION

Silver Spike
TitleTINNYVISION
ClientNEW ZEALAND TRANSPORT AGENCY
Product/ServiceDRUG DRIVING
CategoryB03. Branded Content & Entertainment Film
EntrantCLEMENGER BBDO WELLINGTON, NEW ZEALAND
Entrant Company CLEMENGER BBDO WELLINGTON, NEW ZEALAND
Advertising Agency CLEMENGER BBDO WELLINGTON, NEW ZEALAND
Media Agency OMD Wellington, NEW ZEALAND
Production Company CURIOUS FILM Auckland, NEW ZEALAND

Brief Explanation

Tinnyvision, a group of guys Snapchatting their stoner sessions. Add them, they’ll send you snaps. Watch, then they’re gone. No incriminating evidence. Viewers interacted with the films on Snapchat over the course of a day. In a series of short snaps followers were entertained by the guys getting stoned, and their reactions getting slow. 11 snaps later, they get the munchies and decide to go for a drive. On the way home, a girl walks out. The driver is slow to react. He hits he. She hits the windscreen. Hard. Viewers are left to freak out for a minute before receiving one final snap that simply reads, ‘Stoned drivers are slower to react.’

Credits

Name Company Position
Rachel Prince New Zealand Transport Agency Principal Advisor
Paul Graham New Zealand Transport Agency Principal Scientist
Andrea Amies New Zealand Transport Agency Advertising Advisor
Brigid Alkema Clemenger BBDO Executive Creative Director
Erik Hay Clemenger BBDO Creative
Linda Major Clemenger BBDO Head of Social Marketing
Bethany Omeri Clemenger BBDO Senior Account Manager
Jeff Ghazally Clemenger BBDO Lead Developer
Dylan Jennings Clemenger BBDO Backend Developer
Loren Ransley Clemenger BBDO Digital Producer
Martin Gray Clemenger BBDO Head of Television
Tom McGuinness Clemenger BBDO Designer
Matt McNeil OMD Managing Director
Will Innes OMD Senior Digital Planner
Henry Lyons OMD Strategy and Insights Planner
Taika Waititi Curious Film Director
Matt Noonan Curious Film Producer
Darryl Ward Curious Films Director Of Photography
Paul Stent Marmalade Sound Engineer