TINNYVISION
Silver Spike
| Title | TINNYVISION |
| Brand | NEW ZEALAND TRANSPORT AGENCY |
| Product / Service | DRUG DRIVING |
| Category | B03. Branded Content & Entertainment Film |
| Entrant | CLEMENGER BBDO WELLINGTON, NEW ZEALAND |
| Entrant Company | CLEMENGER BBDO WELLINGTON, NEW ZEALAND |
| Advertising Agency | CLEMENGER BBDO WELLINGTON, NEW ZEALAND |
| Media Agency | OMD Wellington, NEW ZEALAND |
| Production Company | CURIOUS FILM Auckland, NEW ZEALAND |
Credits
| Name | Company | Position |
|---|---|---|
| Rachel Prince | New Zealand Transport Agency | Principal Advisor |
| Paul Graham | New Zealand Transport Agency | Principal Scientist |
| Andrea Amies | New Zealand Transport Agency | Advertising Advisor |
| Brigid Alkema | Clemenger BBDO | Executive Creative Director |
| Erik Hay | Clemenger BBDO | Creative |
| Linda Major | Clemenger BBDO | Head of Social Marketing |
| Bethany Omeri | Clemenger BBDO | Senior Account Manager |
| Jeff Ghazally | Clemenger BBDO | Lead Developer |
| Dylan Jennings | Clemenger BBDO | Backend Developer |
| Loren Ransley | Clemenger BBDO | Digital Producer |
| Martin Gray | Clemenger BBDO | Head of Television |
| Tom McGuinness | Clemenger BBDO | Designer |
| Matt McNeil | OMD | Managing Director |
| Will Innes | OMD | Senior Digital Planner |
| Henry Lyons | OMD | Strategy and Insights Planner |
| Taika Waititi | Curious Film | Director |
| Matt Noonan | Curious Film | Producer |
| Darryl Ward | Curious Films | Director Of Photography |
| Paul Stent | Marmalade | Sound Engineer |
Brief Explanation
Tinnyvision, a group of guys Snapchatting their stoner sessions. Add them, they’ll send you snaps. Watch, then they’re gone. No incriminating evidence. Viewers interacted with the films on Snapchat over the course of a day. In a series of short snaps followers were entertained by the guys getting stoned, and their reactions getting slow. 11 snaps later, they get the munchies and decide to go for a drive. On the way home, a girl walks out. The driver is slow to react. He hits he. She hits the windscreen. Hard. Viewers are left to freak out for a minute before receiving one final snap that simply reads, ‘Stoned drivers are slower to react.’