CHILLI PANEER 3

TitleCHILLI PANEER 3
ClientDBS BANK
Product / ServiceDBS BANK
CategoryB03. Branded Content & Entertainment Film
EntrantSAPIENTNITRO Gurgaon, INDIA
Entrant Company SAPIENTNITRO Gurgaon, INDIA
Advertising Agency SAPIENTNITRO Gurgaon, INDIA
Production Company EQUINOX FILMS Mumbai, INDIA

Brief Explanation

The interactive film about Ken, a young boy who comes to India, falls in love and opens his own restaurant. The film is shot from Ken’s point of view and allows viewers to take decisions on Ken’s behalf. As the film begins you see that Ken and his girlfriend Asha are feeling burnt out running their restaurant. They decide to take a break and as a viewer you choose what kind of break you wish to take: Adventurous or Ambitious. Both options take you to Goa but for different reasons. As you go along you are exposed to 15 decision points. Every decision changes the story and every story changes the experience and every experience changes the ending. Each experience is unique from other. Thus, every film is unique from the other. Written on final draft, the complex story line make for one immersive experience for people.

Credits

Name Company Position
Gaston Legorburu SapientNitro Worldwide Chief Creative Officer
KV Sridhar SapientNitro Chief Creative Officer
Piyush Gupta SapientNitro Creative Director
Nitin Parmar SapientNitro Copywriter
Harsh Kaneja SapientNitro Art Director
Sanjeev Balakrishnan SapientNitro Art Director
Tulika Srivastava SapientNitro Client Servicing
Kirti Shah SapientNitro Client Servicing
Ravi Pal SapientNitro Technology
Alok Kumar SapientNitro Technology
Ajay Vishnu SapientNitro Technology
Links
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