CHILLI PANEER 3
| Title | CHILLI PANEER 3 |
| Brand | DBS BANK |
| Product / Service | DBS BANK |
| Category | B03. Branded Content & Entertainment Film |
| Entrant | SAPIENTNITRO Gurgaon, INDIA |
| Entrant Company | SAPIENTNITRO Gurgaon, INDIA |
| Advertising Agency | SAPIENTNITRO Gurgaon, INDIA |
| Production Company | EQUINOX FILMS Mumbai, INDIA |
Credits
| Name | Company | Position |
|---|---|---|
| Gaston Legorburu | SapientNitro | Worldwide Chief Creative Officer |
| KV Sridhar | SapientNitro | Chief Creative Officer |
| Piyush Gupta | SapientNitro | Creative Director |
| Nitin Parmar | SapientNitro | Copywriter |
| Harsh Kaneja | SapientNitro | Art Director |
| Sanjeev Balakrishnan | SapientNitro | Art Director |
| Tulika Srivastava | SapientNitro | Client Servicing |
| Kirti Shah | SapientNitro | Client Servicing |
| Ravi Pal | SapientNitro | Technology |
| Alok Kumar | SapientNitro | Technology |
| Ajay Vishnu | SapientNitro | Technology |
Brief Explanation
The interactive film about Ken, a young boy who comes to India, falls in love and opens his own restaurant. The film is shot from Ken’s point of view and allows viewers to take decisions on Ken’s behalf. As the film begins you see that Ken and his girlfriend Asha are feeling burnt out running their restaurant. They decide to take a break and as a viewer you choose what kind of break you wish to take: Adventurous or Ambitious. Both options take you to Goa but for different reasons. As you go along you are exposed to 15 decision points. Every decision changes the story and every story changes the experience and every experience changes the ending. Each experience is unique from other. Thus, every film is unique from the other. Written on final draft, the complex story line make for one immersive experience for people.