PLAY THE PING PONG
| Title | PLAY THE PING PONG |
| Brand | TV TOKYO CORPORATION |
| Product / Service | TABLE TENNIS |
| Category | A09. Travel, Transport & Tourism, Entertainment & Leisure |
| Entrant | WEEK'S Tokyo, JAPAN |
| Entrant Company | WEEK'S Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Production Company | WEEK'S Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| ERITO YAMADA | DENTSU INC. | Creative Director |
| JUNTA YOSHIKAWA | DENTSU INC. | Communications Director |
| MOMOKA FUKUYADO | DENTSU INC. | Copywriter |
| ASAKO TAKI | DENTSU INC. | Art Director |
| HISASHI TANAKA | DENTSU INC. | Agency Producer |
| RYUHEI HOMMA | DENTSU INC. | Account Executive |
| TAIKI SHIBAHARA | WEEK'S INC. | Producer |
| NORIYUKI KATO | WEEK'S INC. | Production Manager |
| KEISUKE HAKOMORI | Freelance | Director |
| YUSUKE SUGA | Freelance | Cameraman |
| KAZUNARI WATANABE | Freelance | Lighting |
| MAYUKO OKANO | TV TOKYO Art&Lighting,Inc. | Production Designer |
| TOSHIYUKI HASHIMOTO | aircord INC. | Technical Director |
| DAISHI DANCE | Freelance | Music/Music Artist |
| TOMOKI SETO | Palette Sounds | Music |
| TOMOHIRO NISHIJIMA | CAPRA INC. | Editor |
| MASAHIRO KATO | Ray INC. | Editor |
| DAI SHINAGAWA | digital egg INC. | Sound Design Arrangement |
| AKIHITO NARITA | ONPa INC. | Sound Effects |
| TACSHOW ARAI | Freelance | Table tennis supervision |
Brief Explanation
Background Japan is very strong in table tennis, and a lot of players have been medalists in world championships. The popularity of table tennis in this country, however, has remained low for quite a few years. People rarely watch this sport on TV, especially the young. In order to solve this issue, we decided to broadcast table tennis for them in an unprecedented, appealing way. Idea We invented the “table tennis musical instrument” A passive infrared sensor detects the exact location of a flying table tennis ball, and judges the moment the ball hits the table - producing the sound programmed in the system. The athletes precisely recreated the music score by controlling the speed of their rally and the position they hit, making the arena resonant with the song by the famous Japanese DJ, DAISHI DANCE.