Title	PLAY THE PING PONG
Client	TV TOKYO CORPORATION
Product / Service	TABLE TENNIS
Category	A09. Travel, Transport & Tourism, Entertainment & Leisure
Entrant	WEEK'S Tokyo, JAPAN
Entrant Company	WEEK'S Tokyo, JAPAN
Advertising Agency	DENTSU Tokyo, JAPAN
Production Company	WEEK'S Tokyo, JAPAN

Credits

Name	Company	Position
ERITO YAMADA	DENTSU INC.	Creative Director
JUNTA YOSHIKAWA	DENTSU INC.	Communications Director
MOMOKA FUKUYADO	DENTSU INC.	Copywriter
ASAKO TAKI	DENTSU INC.	Art Director
HISASHI TANAKA	DENTSU INC.	Agency Producer
RYUHEI HOMMA	DENTSU INC.	Account Executive
TAIKI SHIBAHARA	WEEK'S INC.	Producer
NORIYUKI KATO	WEEK'S INC.	Production Manager
KEISUKE HAKOMORI	Freelance	Director
YUSUKE SUGA	Freelance	Cameraman
KAZUNARI WATANABE	Freelance	Lighting
MAYUKO OKANO	TV TOKYO Art&Lighting,Inc.	Production Designer
TOSHIYUKI HASHIMOTO	aircord INC.	Technical Director
DAISHI DANCE	Freelance	Music/Music Artist
TOMOKI SETO	Palette Sounds	Music
TOMOHIRO NISHIJIMA	CAPRA INC.	Editor
MASAHIRO KATO	Ray INC.	Editor
DAI SHINAGAWA	digital egg INC.	Sound Design Arrangement
AKIHITO NARITA	ONPa INC.	Sound Effects
TACSHOW ARAI	Freelance	Table tennis supervision

Brief Explanation

Background Japan is very strong in table tennis, and a lot of players have been medalists in world championships. The popularity of table tennis in this country, however, has remained low for quite a few years. People rarely watch this sport on TV, especially the young. In order to solve this issue, we decided to broadcast table tennis for them in an unprecedented, appealing way. Idea We invented the “table tennis musical instrument” A passive infrared sensor detects the exact location of a flying table tennis ball, and judges the moment the ball hits the table - producing the sound programmed in the system. The athletes precisely recreated the music score by controlling the speed of their rally and the position they hit, making the arena resonant with the song by the famous Japanese DJ, DAISHI DANCE.