PLAY THE PING PONG

TitlePLAY THE PING PONG
ClientTV TOKYO CORPORATION
Product / ServiceTABLE TENNIS
CategoryA09. Travel, Transport & Tourism, Entertainment & Leisure
EntrantWEEK'S Tokyo, JAPAN
Entrant Company WEEK'S Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN
Production Company WEEK'S Tokyo, JAPAN

Brief Explanation

Background Japan is very strong in table tennis, and a lot of players have been medalists in world championships. The popularity of table tennis in this country, however, has remained low for quite a few years. People rarely watch this sport on TV, especially the young. In order to solve this issue, we decided to broadcast table tennis for them in an unprecedented, appealing way. Idea We invented the “table tennis musical instrument” A passive infrared sensor detects the exact location of a flying table tennis ball, and judges the moment the ball hits the table - producing the sound programmed in the system. The athletes precisely recreated the music score by controlling the speed of their rally and the position they hit, making the arena resonant with the song by the famous Japanese DJ, DAISHI DANCE.

Credits

Name Company Position
ERITO YAMADA DENTSU INC. Creative Director
JUNTA YOSHIKAWA DENTSU INC. Communications Director
MOMOKA FUKUYADO DENTSU INC. Copywriter
ASAKO TAKI DENTSU INC. Art Director
HISASHI TANAKA DENTSU INC. Agency Producer
RYUHEI HOMMA DENTSU INC. Account Executive
TAIKI SHIBAHARA WEEK'S INC. Producer
NORIYUKI KATO WEEK'S INC. Production Manager
KEISUKE HAKOMORI Freelance Director
YUSUKE SUGA Freelance Cameraman
KAZUNARI WATANABE Freelance Lighting
MAYUKO OKANO TV TOKYO Art&Lighting,Inc. Production Designer
TOSHIYUKI HASHIMOTO aircord INC. Technical Director
DAISHI DANCE Freelance Music/Music Artist
TOMOKI SETO Palette Sounds Music
TOMOHIRO NISHIJIMA CAPRA INC. Editor
MASAHIRO KATO Ray INC. Editor
DAI SHINAGAWA digital egg INC. Sound Design Arrangement
AKIHITO NARITA ONPa INC. Sound Effects
TACSHOW ARAI Freelance Table tennis supervision