WHY ARE ANGORA RABBITS SCREAMING?

TitleWHY ARE ANGORA RABBITS SCREAMING?
ClientPETA ASIA
Product / ServicePETA ASIA
CategoryB02. Viral Film
EntrantZZACHIN IDEA Seoul, SOUTH KOREA
Entrant Company ZZACHIN IDEA Seoul, SOUTH KOREA
Advertising Agency ZZACHIN IDEA Seoul, SOUTH KOREA

Brief Explanation

“How would you feel if somebody pulled your hair out?” A rabbit-suit donned person sneaks up to a stranger from behind and pulls out a section of their hair in Seoul’s shopping district Myeong- dong. Due to Rabbit’s unexpected attack, the victims appear either shocked or angry. Through 100% staged social experiment, we wanted people to feel and experience Angora rabbit’s pain indirectly

Credits

Name Company Position
Seok Kyun Lee ZZACHIN IDEA Creative Director
Soo No Lee ZZACHIN IDEA Copywriter
So Young Baek ZZACHIN IDEA Art Director
Chang Hyun Jo ZZACHIN IDEA Producer
Yong Eui Park ZZACHIN IDEA Account Director
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