THE MOTHER

TitleTHE MOTHER
ClientSK TELECOM
Product / ServiceTELECOMMUNICATION
CategoryA13. Commercial Public Services
EntrantSK PLANET Seoul, SOUTH KOREA
Entrant Company SK PLANET Seoul, SOUTH KOREA
Advertising Agency SK PLANET Seoul, SOUTH KOREA
Production Company SS FILM Seoul, SOUTH KOREA

Brief Explanation

This film introduces a mobile application that SK Telecom has developed, that enables users to send letters to the future. A mother who has just given birth sends a voice letter to her daughter, to be received when the daughter reaches the same age as her mother was when she was born. The mother had been taken into surgery, and had to overcome an emergency. It was a tough delivery, so she feels all the more grateful for her daughter being born healthy. She captures all these emotions in a voice letter to her daughter. It is hard to imagine how deeply moved her daughter will be, when she hears the sound of her mother's young voice in the letter.

Credits

Name Company Position
Kwang soo Lee SK planet_doors Executive Creative Director
Moo jin Kim SK planet_doors Creative Director
Yong soo Sohn SK planet_doors Agency Producer
Tae yoon Yim SK planet_doors Art Director
Uoon cu Jung SK planet_doors Art Director
Kwang lak Choi SK planet_doors Art Director
Kwang hyeok Jin SK planet_doors Copywriter
Jong wook Park SK planet_doors Copywriter
Oh sung Kwon SK planet Account Director
Hyun jung Kim SK planet Account Executive
Hee sun Yang SK planet Account Executive
Ji-in Kim SK planet Account Executive