THE MOTHER
| Title | THE MOTHER |
| Brand | SK TELECOM |
| Product / Service | TELECOMMUNICATION |
| Category | A13. Commercial Public Services |
| Entrant | SK PLANET Seoul, SOUTH KOREA |
| Entrant Company | SK PLANET Seoul, SOUTH KOREA |
| Advertising Agency | SK PLANET Seoul, SOUTH KOREA |
| Production Company | SS FILM Seoul, SOUTH KOREA |
Credits
| Name | Company | Position |
|---|---|---|
| Kwang soo Lee | SK planet_doors | Executive Creative Director |
| Moo jin Kim | SK planet_doors | Creative Director |
| Yong soo Sohn | SK planet_doors | Agency Producer |
| Tae yoon Yim | SK planet_doors | Art Director |
| Uoon cu Jung | SK planet_doors | Art Director |
| Kwang lak Choi | SK planet_doors | Art Director |
| Kwang hyeok Jin | SK planet_doors | Copywriter |
| Jong wook Park | SK planet_doors | Copywriter |
| Oh sung Kwon | SK planet | Account Director |
| Hyun jung Kim | SK planet | Account Executive |
| Hee sun Yang | SK planet | Account Executive |
| Ji-in Kim | SK planet | Account Executive |
Brief Explanation
This film introduces a mobile application that SK Telecom has developed, that enables users to send letters to the future. A mother who has just given birth sends a voice letter to her daughter, to be received when the daughter reaches the same age as her mother was when she was born. The mother had been taken into surgery, and had to overcome an emergency. It was a tough delivery, so she feels all the more grateful for her daughter being born healthy. She captures all these emotions in a voice letter to her daughter. It is hard to imagine how deeply moved her daughter will be, when she hears the sound of her mother's young voice in the letter.