Title | SHUN- COOL JAPAN MOVIE (WASHOKU) |
Brand | KAI CORPORATION |
Product / Service | KITCHEN KNIFE |
Category | A03. Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual |
Entrant | GREAT WORKS Tokyo, JAPAN |
Entrant Company | GREAT WORKS Tokyo, JAPAN |
Advertising Agency | GREAT WORKS Tokyo, JAPAN |
Production Company | TAIYO KIKAKU Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yo Suzuki | Great Works KK | Creative Director |
Otoaki Kobayashi | Taiyo Kikaku Co., ltd. | Producer |
Yoshinari Hama | Taiyo Kikaku Co., ltd. | Project Manager |
Mari Matsumoto | Taiyo Kikaku Co., ltd. | Project Manager |
Shuhei Yamabe | Taiyo Kikaku Co., ltd. | Director |
Yusuke Suga | Taiyo Kikaku Co., ltd. | Cameraman |
Kazunari Watanabe | Taiyo Kikaku Co., ltd. | Lighting |
Takayuki Sato | Taiyo Kikaku Co., ltd. | Editor |
In Japanese, “Shun” (pronounced “shoon” and rhymes with “moon”) is the precise moment during the year when any particular food is at the peak of its perfection. Shun is when fruit is at its sweetest, when vegetables are perfectly ripe, perfectly fresh, and perfectly delicious. Shun is in harmony with the natural rhythms of the seasons. Shun Cutlery proudly takes its name from this Japanese culinary tradition of preparing and eating the very freshest food at the perfect “shun” moment. It is a tradition we live up to every day, making fine kitchen knives that are always at the peak of their perfection, too. From the legendary samurai swords said to contain the soul of the warrior who wielded them to the handcrafted kitchen knives of today, the exquisite craftsmanship of Japanese blades is admired worldwide. Please listen to the sound of the SHUN.