Title	SHUN -COOL JAPAN MOVIE (SUSHI)
Client	KAI CORPORATION
Product / Service	KITCHEN KNIFE
Category	A03. Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual
Entrant	GREAT WORKS Tokyo, JAPAN
Entrant Company	GREAT WORKS Tokyo, JAPAN
Advertising Agency	GREAT WORKS Tokyo, JAPAN
Production Company	TAIYO KIKAKU Tokyo, JAPAN

Credits

Name	Company	Position
Yo Suzuki	Great Works KK	Creative Director
Otoaki Kobayashi	Taiyo Kikaku Co., ltd.	Producer
Yoshinari Hama	Taiyo Kikaku Co., ltd.	Project Manager
Mari Matsumoto	Taiyo Kikaku Co., ltd.	Project Manager
Shuhei Yamabe	Taiyo Kikaku Co., ltd.	Director
Yusuke Suga	Taiyo Kikaku Co., ltd.	Cameraman
Kazunari Watanabe	Taiyo Kikaku Co., ltd.	Lighting
Takayuki Sato	Taiyo Kikaku Co., ltd.	Editor

Brief Explanation

In Japanese, “Shun” (pronounced “shoon” and rhymes with “moon”) is the precise moment during the year when any particular food is at the peak of its perfection. Shun is when fruit is at its sweetest, when vegetables are perfectly ripe, perfectly fresh, and perfectly delicious. Shun is in harmony with the natural rhythms of the seasons. Shun Cutlery proudly takes its name from this Japanese culinary tradition of preparing and eating the very freshest food at the perfect “shun” moment. It is a tradition we live up to every day, making fine kitchen knives that are always at the peak of their perfection, too. From the legendary samurai swords said to contain the soul of the warrior who wielded them to the handcrafted kitchen knives of today, the exquisite craftsmanship of Japanese blades is admired worldwide. Please listen to the sound of the SHUN.