HELLO! JAPAN

Short List
TitleHELLO! JAPAN
ClientDYDO DRINCO
Product / ServiceDYDO'S VENDING MACHINE
CategoryB01. Internet Film
EntrantDENTSU Osaka, JAPAN
Entrant Company DENTSU Osaka, JAPAN
Advertising Agency DENTSU Osaka, JAPAN
Production Company DENTSU CREATIVE X Osaka, JAPAN

Brief Explanation

In Russia, vending machines business is not so common compared the one in Japan, where you can find vending machines everywhere. This film was produced to show people how convenience it is to purchase beverages from vending machines which can offer cold drinks when it's hot outside and hot drinks when it's cold outside. We developed an advertisement campaign through the Web site featuring “WORLD ORDER," which is a successful music group that travels around the world. We created our own point of view and world by mixing the following two components - 1)the unique food culture in Osaka (which is known as "city of food", with people who spend a lot of money on food), 2) the characteristic of dedicated Japanese workers and the cutting-edge performance. The high price for food in Moscow has been an issue because of the shortage of land for retail shops, and installing DyDo's vending machines has been getting a lot of attention as one of the suggested solutions for it.

Credits

Name Company Position
Masaru Eshima DENTSU INC. Creative Director
Takahiro Tanimura DENSTU INC. Copywriter
Takahiro Tanimura DENTSU INC. Planner
Shiho Kawamura DENTSU INC. Art Director
Shinya Nakahara DENTSU INC. Creative Producer
Yusuke Enami DENTSU CREATIVE X INC. Producer
Ken Akamizu DENTSU CREATIVE X INC. Producer
Kayoko Kurozumi DENTSU CREATIVE X INC. Producer
Takeshi Oouchi DENTSU CREATIVE X INC. Producer
Noboru Matsukage DENTSU CREATIVE X INC. Producer
Naoto Nakanishi DENTSU CREATIVE X INC. Director
Yasuyuki Sasaki Cinematographer
Mitugu Isozaki PICT Lighting Director
Yuta Ito Craft Production Designer
Daiki Tsujikawa DENTSU CREATIVE X INC. Production Manager
Masakazu Naito DENTSU CREATIVE X INC. Production Manager
Yusuke Shinada DENTSU CREATIVE X INC. Production Manager
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