Title | HELLO! JAPAN |
Brand | DYDO DRINCO |
Product / Service | DYDO'S VENDING MACHINE |
Category | B01. Internet Film |
Entrant | DENTSU Osaka, JAPAN |
Entrant Company | DENTSU Osaka, JAPAN |
Advertising Agency | DENTSU Osaka, JAPAN |
Production Company | DENTSU CREATIVE X Osaka, JAPAN |
Name | Company | Position |
---|---|---|
Masaru Eshima | DENTSU INC. | Creative Director |
Takahiro Tanimura | DENSTU INC. | Copywriter |
Takahiro Tanimura | DENTSU INC. | Planner |
Shiho Kawamura | DENTSU INC. | Art Director |
Shinya Nakahara | DENTSU INC. | Creative Producer |
Yusuke Enami | DENTSU CREATIVE X INC. | Producer |
Ken Akamizu | DENTSU CREATIVE X INC. | Producer |
Kayoko Kurozumi | DENTSU CREATIVE X INC. | Producer |
Takeshi Oouchi | DENTSU CREATIVE X INC. | Producer |
Noboru Matsukage | DENTSU CREATIVE X INC. | Producer |
Naoto Nakanishi | DENTSU CREATIVE X INC. | Director |
Yasuyuki Sasaki | Cinematographer | |
Mitugu Isozaki | PICT | Lighting Director |
Yuta Ito | Craft | Production Designer |
Daiki Tsujikawa | DENTSU CREATIVE X INC. | Production Manager |
Masakazu Naito | DENTSU CREATIVE X INC. | Production Manager |
Yusuke Shinada | DENTSU CREATIVE X INC. | Production Manager |
In Russia, vending machines business is not so common compared the one in Japan, where you can find vending machines everywhere. This film was produced to show people how convenience it is to purchase beverages from vending machines which can offer cold drinks when it's hot outside and hot drinks when it's cold outside. We developed an advertisement campaign through the Web site featuring “WORLD ORDER," which is a successful music group that travels around the world. We created our own point of view and world by mixing the following two components - 1)the unique food culture in Osaka (which is known as "city of food", with people who spend a lot of money on food), 2) the characteristic of dedicated Japanese workers and the cutting-edge performance. The high price for food in Moscow has been an issue because of the shortage of land for retail shops, and installing DyDo's vending machines has been getting a lot of attention as one of the suggested solutions for it.