COMPETE!

TitleCOMPETE!
ClientTOYO TIRE & RUBBER CO.
Product / ServiceTOYO TIRE & RUBBER CO.
CategoryA07. Cars & Automotive Services
EntrantDENTSU Osaka, JAPAN
Entrant Company DENTSU Osaka, JAPAN
Advertising Agency DENTSU Osaka, JAPAN
Production Company DANCENOTACT Tokyo, JAPAN

Brief Explanation

Enhancing the corporate branding of TOYO TIRES in the world, We produced a movie with A.C. Milan: one of the global football clubs.Through the world highest level of performance of this football club, we tried to express the high quality of the basic performances such as running, turning and braking of TOYO TIRES’s tires.

Credits

Name Company Position
Yasuhiko Matsumoto DENTSU INC. Creative Director
Kiyoshi Ishikawa DENTSU INC. Creative Director
Kazuki Mikami DENTSU INC. Copywriter
Tsuyoshi Nomura DENTSU INC. Copywriter
Shunsuke Kamata DENTSU INC. Planner
Kenta Tanaka DENTSU INC. Planner
Ryota Nakazawa DENTSU INC. Planner
Takashi Suzuki DENTSU INC. Account Producer
Takahiko Arima DENTSU INC. Producer
Katsuya Ishio DANCENOTACT INC. Producer
Yoshihito Kubota DANCENOTACT INC. Producer
Tadashi Tsukagoshi THE DIRECTORS GUILD Director
Patrizio Patrizi N/A Cinematographer