MYSTERIES OF THE CLEVERLY FAMILY

TitleMYSTERIES OF THE CLEVERLY FAMILY
ClientSHINSHOWA
Product / ServiceCLEVERLY HOME
CategoryB01. Internet Film
EntrantSPOON Tokyo, JAPAN
Entrant Company SPOON Tokyo, JAPAN
Advertising Agency DENTSU EAST JAPAN Tokyo, JAPAN
Production Company SPOON Tokyo, JAPAN

Brief Explanation

Through the use of gamification, boring visits to model houses have become a mystery solving event enjoyable for both adults and children. Using this concept, this advert cleverly heightens the viewers’ interest towards real estate as it draws them to look at the visuals over and over.

Credits

Name Company Position
Masahiko Katsuura DENTSU EAST JAPAN INC. Creative Director
Masahiko Katsuura DENTSU EAST JAPAN INC. Planner
Masahiko Katsuura DENTSU EAST JAPAN INC. Copywriter
Shinnosuke Wada DENTSU EAST JAPAN INC. Planner
Akemi Nishikawa DENTSU EAST JAPAN INC. Agency Producer
Eisuke Saito SPOON INC. Producer
Ryo Matsutake SPOON INC. Production Manager
Naoto Nakanishi DENTSU CREATIVE X INC. Director
Jun Sakai Crank Cinematographer
Chihoko Kameyama freelance Production Designer
Links
Entry URL