INERASABLE MEMORY

TitleINERASABLE MEMORY
ClientWOONGJIN
Product / ServiceCHARITIES
CategoryB01. Internet Film
EntrantINNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Entrant Company INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Advertising Agency INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Production Company PLANIT PRODUCTION Seoul, SOUTH KOREA

Brief Explanation

View of a room through a CCTV camera. A drunk man staggers into the room. The man breaks everything in the room. After discovering the CCTV, he gets angry and threatens the CCTV. The man seems to calm down for a moment but soon he explodes and punches the screen. The CCTV falls down because of the impact. Screen shows the messed up room and the man is missing. Camera scans the room from the floor to the bunk bed. In place of the CCTV is a child sniffling and looking at the ground. The child looks up revealing a bruised face and the red light blinks to show that the video is being recorded. Viewers discover that the CCTV footage was actually the perspective of a physically abused child.

Credits

Name Company Position
Hyejin Won Innocean Worldwide Creative Director
Sungryong Lim Innocean Worldwide Art Director
Dongjin Kim Innocean Worldwide Art Director
Taeyoung Knag Innocean Worldwide Copywriter
Jaeseok Lee Innocean Worldwide Art Director
Hyuckmoon kwon Innocean Worldwide Copywriter
Hojun Roh Planit Production Executive Producer
Minsick So Walking On The Blue Director
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