ADOPT THE CHILD (STUDENTS)

TitleADOPT THE CHILD (STUDENTS)
ClientGOOD NEIGHBORS
Product / ServiceCHILD ADOPTION
CategoryB03. Branded Content & Entertainment Film
EntrantINNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Entrant Company INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Advertising Agency INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Production Company PLANIT PRODUCTION Seoul, SOUTH KOREA

Brief Explanation

A schoolgirl goes to school with a serious face and cannot focus during class. She tries to talk about it with her boyfriend but he is indifferent. The two students come to their teacher to consult. At the day’s end, the teacher announces to the class that the two students have finally decided to become parents. The class is in shock and surprise. In the next scene, the peers are busily decorating the classroom board. On the board, there is a photo of the two students and an African child. What the two students had consulted about was not about pregnancy, but about their very first donation.

Credits

Name Company Position
Hyejin Won Innocean Worldwide Creative Director
Sungryong Lim Innocean Worldwide Art Director
Dongjin Kim Innocean Worldwide Art Director
TAEYOUNG KANG INNOCEAN Worldwide Copywriter
Jaeseok Lee Innocean Worldwide Art Director
HYUCKMOON KWON INNOCEAN Worldwide Copywriter
SUNGHYUN KIM INNOCEAN Worldwide Account Director
GUNYOUNG JUNG INNOCEAN Worldwide Account Executive
MINJI HONG INNOCEAN Worldwide Account Executive
SEYOON KIM INNOCEAN Worldwide Account Executive