Title | ADOPT THE CHILD (STUDENTS) |
Brand | GOOD NEIGHBORS |
Product / Service | CHILD ADOPTION |
Category | B03. Branded Content & Entertainment Film |
Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Entrant Company | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Advertising Agency | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Production Company | PLANIT PRODUCTION Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Hyejin Won | Innocean Worldwide | Creative Director |
Sungryong Lim | Innocean Worldwide | Art Director |
Dongjin Kim | Innocean Worldwide | Art Director |
TAEYOUNG KANG | INNOCEAN Worldwide | Copywriter |
Jaeseok Lee | Innocean Worldwide | Art Director |
HYUCKMOON KWON | INNOCEAN Worldwide | Copywriter |
SUNGHYUN KIM | INNOCEAN Worldwide | Account Director |
GUNYOUNG JUNG | INNOCEAN Worldwide | Account Executive |
MINJI HONG | INNOCEAN Worldwide | Account Executive |
SEYOON KIM | INNOCEAN Worldwide | Account Executive |
A schoolgirl goes to school with a serious face and cannot focus during class. She tries to talk about it with her boyfriend but he is indifferent. The two students come to their teacher to consult. At the day’s end, the teacher announces to the class that the two students have finally decided to become parents. The class is in shock and surprise. In the next scene, the peers are busily decorating the classroom board. On the board, there is a photo of the two students and an African child. What the two students had consulted about was not about pregnancy, but about their very first donation.