ADOPT THE CHILD (HUSBAND AND WIFE)

TitleADOPT THE CHILD (HUSBAND AND WIFE)
BrandGOOD NEIGHBORS
Product / ServiceCHILD ADOPTION
CategoryB03. Branded Content & Entertainment Film
EntrantINNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Entrant Company INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Advertising Agency INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Production Company PLANIT PRODUCTION Seoul, SOUTH KOREA

Credits

Name Company Position
Hyejin Won Innocean Worldwide Creative Director
Sungryong Lim Innocean Worldwide Art Director
Dongjin Kim Innocean Worldwide Art Director
TAEYOUNG KANG INNOCEAN Worldwide Copywriter
Jaeseok Lee Innocean Worldwide Art Director
HYUCKMOON KWON INNOCEAN Worldwide Copywriter
SUNGHYUN KIM INNOCEAN Worldwide Account Director
GUNYOUNG JUNG INNOCEAN Worldwide Account Executive
MINJI HONG INNOCEAN Worldwide Account Executive
SEYOON KIM INNOCEAN Worldwide Account Executive

Brief Explanation

On grandpa’s birthday, the whole family has gathered. After the celebrations, grandpa makes an important announcement. He confesses to his family that he has a hidden child. At that moment, everyone is shocked. Grandma, feeling betrayed, ends up slapping grandpa across the face. The family’s misunderstanding is dissolved when grandpa’s ‘hidden child’ turns out to be an African boy he had been secretly sponsoring.