THINK AHEAD A BIT - DON'T DIY

TitleTHINK AHEAD A BIT - DON'T DIY
BrandERGON ENERGY NETWORK
Product / ServiceHOME SAFETY
CategoryA13. Commercial Public Services
EntrantCLEMENGER BBDO BRISBANE, AUSTRALIA
Entrant Company CLEMENGER BBDO BRISBANE, AUSTRALIA
Advertising Agency CLEMENGER BBDO BRISBANE, AUSTRALIA
Media Agency MEDIACOM Brisbane, AUSTRALIA
Production Company MADE BY KIOSK Brisbane, AUSTRALIA

Credits

Name Company Position
Marianne Harvey Clemenger BBDO Brisbane Creative Director
Cristian Staal Clemenger BBDO Brisbane Creative Director
Gay Chinchen Clemenger BBDO Brisbane Brand Strategy Director
Terry Whidborne Clemenger BBDO Brisbane Art Director
Christie Meehan Clemenger BBDO Brisbane Copywriter
Lisa Nobes Clemenger BBDO Brisbane Group Account Director
Patrice Dodd Clemenger BBDO Brisbane Account Manager
Alexandra Pavlos Clemenger BBDO Brisbane Account Coordinator
Imogen Dick Clemenger BBDO Brisbane Agency Producer
Kyla Bridge Clemenger BBDO Brisbane Production Coordinator
Sara Taghaode Kiosk Producer
Ryan Renshaw Kiosk Director
Marnie Ellis Alt VFX Post Production Producer
Matt Bennett Alt VFX Offline Editor
Christine Trodd Alt VFX Colourist
Karen Fabling Alt VFX Lead Compositor/Online Artist:
Matt Greg Alt VFX Compositor
Ross Batten Cutting Edge Sound Designer
Dani Wheelhouse Cutting Edge Sound Producer

Brief Explanation

Queenslanders had seen the electrical safety messages for years, but accidents were still happening. So to convert strong awareness into action, we created the Grim Llama to act as a harbinger of electrical doom. Llamas are natural alarm bells, and in the same way, our character acts as a memorable trigger, designed to put safety top of mind when people are near potential hazards.