NUTRI-GRAIN PRESENTS UNSTOPPABLE: DEREK RABELO
Bronze Spike Campaign
| Title | NUTRI-GRAIN PRESENTS UNSTOPPABLE: DEREK RABELO |
| Brand | KELLOGG'S AUSTRALIA |
| Product / Service | NUTRI-GRAIN |
| Category | B03. Branded Content & Entertainment Film |
| 2 of 3 Campaign | |
| Entrant | J. WALTER THOMPSON Sydney, AUSTRALIA |
| Entrant Company | J. WALTER THOMPSON Sydney, AUSTRALIA |
| Advertising Agency | J. WALTER THOMPSON Sydney, AUSTRALIA |
| Media Agency | MINDSHARE Sydney, AUSTRALIA |
| Production Company | FINCH Sydney, AUSTRALIA |
Credits
| Name | Company | Position |
|---|---|---|
| Simon Langley | J. Walter Thompson Sydney | Executive Creative Director |
| Will Edwards | J. Walter Thompson Sydney | Associate Creative Director |
| Chris Badger | J. Walter Thompson Sydney | Associate Creative Director |
| Jenny Willits | J. Walter Thompson Sydney | General Manager |
| Amanda Slatyer | J. Walter Thompson Sydney | Agency Producer |
| Fiona Wilson | J. Walter Thompson Sydney | Group Account Director |
| Jessica Mitchell | J. Walter Thompson Sydney | Account Manager |
| Angela Morris | J. Walter Thompson Sydney | Executive Planning Director |
| Jim Schuch | J. Walter Thompson Sydney | Senior Strategic Planner |
| Chris Nelius | FINCH | Director |
| Michael Hilliard | Finch | Executive Producer |
| Karen Bryson | FINCH | Executive Producer |
| Emma Thompson | FINCH | Line Producer |
| Cleo Wyvill | FINCH | Story Producer |
| Lisa Ryan | FINCH | Researcher |
| Tim Tregoing | FINCH | DOP Lighting Cameraman |
| Rodrigo Balart | FINCH | Editor |
| Nick West | Smith & Western | Music |
| Ant Smith | Smith & Western | Music |
| Dan Higson | Smith & Western | Music |
Brief Explanation
This content led brand platform has been created as part of a repositioning for this iconic Kellogg’s brand, designed to inspire teens to live unstoppable lives. It heroes young role models, who are a living demonstration of the brand belief that the only limits in life are those you put on yourself. This film features Derek Rabello – a professional surfer – who was born blind. Derek’s story is the first in a series of Unstoppable Stories.