WONDER CORE: ABS TRAINING JUST BY FALLING OVER
Bronze Spike
| Title | WONDER CORE: ABS TRAINING JUST BY FALLING OVER |
| Brand | OAK LAWN MARKETING |
| Product / Service | WONDER CORE |
| Category | A09. Travel, Transport & Tourism, Entertainment & Leisure |
| Entrant | HAKUHODO Tokyo, JAPAN |
| Entrant Company | HAKUHODO Tokyo, JAPAN |
| Advertising Agency | HAKUHODO Tokyo, JAPAN |
| Media Agency | HAKUHODO DY MEDIA PARTNERS Tokyo, JAPAN |
| Production Company | TYO Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Genya Sunouchi | Hakuhodo DY Media Partners | Creative Director |
| Mio Nakatsuka | HAKUHODO Inc. | Planner |
| Takeshi Fukui | HAKUHODO Inc. | Planner |
| Kentaro Harano | HAKUHODO Inc. | Art Director |
| Toshinori Honobe | HAKUHODO Inc. | Account Exective |
| Kei Matsui | HAKUHODO Inc. | Account Exective |
| Ryosuke Shoji | HAKUHODO Inc. | Account Exective |
| Atsushi Tachikawa | TYO Inc. | Producer |
| Hideyuki Takagi | TYO Inc. | Production Manager |
| Kenji Takeda | TYO Inc. / ID Division | Producer |
| Naoyuki Araki | TYO Inc. / ID Division | Planner |
| Ikuno Nakakura | TYO Inc. / ID Division | Designer |
| Hirofumi Tsukamoto | TYO Inc. / ID Division | Technical Manager |
| Takashi Obinata | TYO Inc. / ID Division | Production Manager |
| Kanako Nakagawa | TYO Inc. / ID Division | Production Manager |
| Kikuchi Hiroshi | THE DIRECTORS GUILD Inc. | Director |
| Shigeki Akiyama | copain Inc. | Cameraman |
| Kosuke Sakurai | Freelance | Lighting |
| Etsuko Akiba | Freelance | Ar |
| Toru Midorikawa | MELODY PUNCH Inc. | Music |
Brief Explanation
A comical TVCM was produced using various scenes of falling over, from everyday life as well as the not-so-ordinary, to illustrate the product feature of "train the abdominal muscles simply by falling over." Turned into a popular series, a summer version, winter version, and even a new product version were produced. Sales increased explosively each time a new version was released.