VODKA
Bronze Spike
| Title | VODKA |
| Brand | VOLKSWAGEN |
| Product / Service | AUTOMOBILE |
| Category | A15. Charities, Public Health, Safety & Awareness Messages |
| Entrant | DDB MUDRA GROUP Mumbai, INDIA |
| Entrant Company | DDB MUDRA GROUP Mumbai, INDIA |
| Advertising Agency | DDB MUDRA GROUP Mumbai, INDIA |
| Production Company | CRAZY FEW FILMS Mumbai, INDIA |
Credits
| Name | Company | Position |
|---|---|---|
| Sonal Dabral | DDB Mudra Group | Chief Creative Officer |
| Sambit Mohanty | DDB Mudra Group | Executive Creative Director |
| Sharad Anand | DDB Mudra Group | Art Director |
| Sharad Anand | DDB Mudra Group | Copywriter |
| Anurag Tandon | DDB Mudra Group | Senior Vice President |
| Vishal Agarwala | DDB Mudra Group | Agency Producer |
Brief Explanation
A simple visual device, using no computer generated graphics, allows the film to portray subtly how alcohol impairs one’s judgment after a drink. Basic laws of physics have been used to bring forth a larger message. To root the brand in its duty to be socially responsible was the key task. Also, to be seen and heard of as a brand that concerns itself with public safety.