Brief Explanation

This is what we did to spread Nissin Foods’ corporate message —"Hungry to win!"—throughout the world as they strive for the top of the global food industry. Picture halftime during a Manchester United match, as the world watches. Onto that scene appear a red-armored “SAMURAI”—the same as the Nissin corporate color— and three black-clad “NINJA” who then break out into a performance of stunning ball techniques on the pitch. We filmed this before a live crowd at Old Trafford and then transmitted the video worldwide. The video had quite an effect: Imagine a chase scene of a samurai sprinting through the streets—and rooftops—of Manchester while kicking a football—all without a single pixel of CGI, nothing but unadulterated freestyle techniques.