ONLY 1
| Title | ONLY 1 |
| Brand | UNICHARM SOFY |
| Product / Service | SOFY SHORTS TYPE NAPKIN |
| Category | B01. Internet Film |
| Entrant | J. WALTER THOMPSON Shanghai, CHINA |
| Entrant Company | J. WALTER THOMPSON Shanghai, CHINA |
| Advertising Agency | J. WALTER THOMPSON Shanghai, CHINA |
Credits
| Name | Company | Position |
|---|---|---|
| Norman Tan | J. Walter Thompson | Regional ECD |
| Bill Chan | J. Walter Thompson | CCO |
| Lean Sun | J. Walter Thompson | CD |
| Ruru Tang | J. Walter Thompson | AD |
| Konige Wang | J. Walter Thompson | AD |
| Kana | J. Walter Thompson | AD |
| April han | J. Walter Thompson | CW |
| Xujun Cao | SHANGHAI KUIYOU ADVERTISING LTD. | Director |
| Bin Yang | SHANGHAI KUIYOU ADVERTISING LTD. | Producer |
| Amber Yao | SHANGHAI KUIYOU ADVERTISING LTD. | Producer |
| Phoebe Fan | J. Walter Thompson | Producer |
| Chuan Ma | SHANGHAI KUIYOU ADVERTISING LTD. | Producer |
| Chenghao Liu | SHANGHAI KUIYOU ADVERTISING LTD. | Producer |
| Aoki Takashi | J. Walter Thompson | Client Service |
| Aoki Kazuhir | J. Walter Thompson | Client Service |
| Jack Yuan | J. Walter Thompson | Client Service |
| Alice Pang | J. Walter Thompson | Client Service |
Brief Explanation
The client launched the first shorts type napkin product in China Market. They intend to firm the only 1 position of shorts type napkin category in domestic market before the competitors launch the same category. Therefore, we create a viral video declaiming that Sofy shorts type napkin is the only 1 shorts style napkin, which helps the client dominate the market firstly.