MIRRORLESS
| Title | MIRRORLESS |
| Brand | SONY |
| Product / Service | ALPHA |
| Category | A03. Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual |
| Entrant | HAVAS WORLDWIDE AUSTRALIA Sydney, AUSTRALIA |
| Entrant Company | HAVAS WORLDWIDE AUSTRALIA Sydney, AUSTRALIA |
| Advertising Agency | HAVAS WORLDWIDE AUSTRALIA Sydney, AUSTRALIA |
| Production Company | THE SWEET SHOP Auckland, NEW ZEALAND |
Credits
| Name | Company | Position |
|---|---|---|
| Tim Green | Havas Worldwide | Executive Creative Director |
| Seamus Higgins | Havas Worldwide | Creative Director |
| Stuart Turner | Havas Worldwide | Creative Director |
| Brent Kerby | Havas Worldwide | Group Account Director |
| Steve Osaer | Havas Worldwide | Senior Account Director |
| Lawrence Pretty | Havas Worldwide | Account Manager |
| Darren Cole | Havas Worldwide | Head of Design |
| Warrick Nicholson | Havas Worldwide | Creative Services |
| Chris Hulsman | Havas Worldwide | Creative Services |
| Monique Pardavi | Havas Worldwide | Head of Broadcast |
| Noah Marshall | The Sweet Shop | Director |
| Tony Whyman | The Sweet Shop | Producer |
| Edward Pontifex | The Sweet Shop | Executive Producer |
| Wilf Sweetland | The Sweet Shop | Managing Director |
| Jamie Ramsey | The Sweet Shop | Director Of Photography |
| Max Poolman | The Sweet Shop | Special Effects |
| Tim Mauger | The Butchery | Editor |
| Beryl | Beryl | Post Production |
| Elliott Wheeler | Turning Studios | Composer |
| Abby Sie | Song Zu | Sound genius |
Brief Explanation
The mirrorless range of cameras by Sony is a huge step forward in photography, resulting in smaller, lighter and faster cameras within the Alpha range. This commercial announces this removal of the mirror in spectacular fashion, ushering in a new era in photography.