BORN CURIOUS
| Title | BORN CURIOUS |
| Brand | SKODA |
| Product / Service | SCOUT |
| Category | A07. Cars & Automotive Services |
| Entrant | DDB Sydney, AUSTRALIA |
| Entrant Company | DDB Sydney, AUSTRALIA |
| Advertising Agency | DDB Sydney, AUSTRALIA |
| Production Company | ROBBER'S DOG Sydney, AUSTRALIA |
| Production Company 2 | THE BUTCHERY Melbourne, AUSTRALIA |
| Production Company 3 | ALT.VFX Sydney, AUSTRALIA |
Credits
| Name | Company | Position |
|---|---|---|
| Toby Talbot | DDB Sydney | Chief Creative Officer |
| Simon Veksner | DDB Sydney | Creative Partner |
| Noah Regan | DDB Sydney | Creative Partner |
| Kevin Masters | DDB Sydney | Senior Writer |
| Claire Seffrin | DDB Sydney | Senior Producer |
| Amanda Wheeler | DDB Sydney | Managing Partner |
| Miguel Garcia | DDB Sydney | Senior Business Director |
| Ben Quinn | Robber's Dog | Director |
| Mark Foster | Robber's Dog | Executive Producer |
| Jack Hutchings | The Butchery | Editor |
| Michael Imer | Skoda | Director |
| Andrew Younis | Skoda | Retail & Digital Manager |
Brief Explanation
Skoda is not a well-known brand in Australia. Only people who really do their research, discover it. The open-minded, if you like. The curious. And for our first assignment for Skoda we were tasked with launching their new Scout 4x4, whose off-road capability - which can enable people to go to new places and try new things – makes it the perfect car for curious people. Hence our strategy: “For the curious.” The tone we were looking for was a sophisticated European quirkiness, which is in keeping with the brand personality. In terms of a character to focus on, and deliver a quirky and engaging expression of curiosity, we alighted on the idea of using a truffle pig. After all, it’s well-known that this fellow displays a natural curiosity, which enables him to discover something rare and valuable… the same kind of curiosity that could lead people to discover the Skoda Scout.