WAKUDOKI 'JUNGLE'
| Title | WAKUDOKI 'JUNGLE' |
| Brand | TOYOTA MOTOR ASIA PACIFIC |
| Product / Service | TOYOTA MOTOR ASIA PACIFIC |
| Category | B02. Viral Film |
| Entrant | DENTSU SINGAPORE, SINGAPORE |
| Entrant Company | DENTSU SINGAPORE, SINGAPORE |
| Advertising Agency | DENTSU SINGAPORE, SINGAPORE |
| Advertising Agency 2 | DENTSU Tokyo, JAPAN |
| Production Company | TYO Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Ted Lim | Dentsu Aegis Network | Chief Creative Officer |
| Heok Seong Ng | Dentsu Singapore | Executive Creative Director |
| Norifumi Adachi | Denstu Inc. | Executive Creative Director |
| Fredrick Englund | Dentsu Asia | Digital Creative Director |
| Sean Mathews | Dentsu Singapore | Planning Director |
| Iwata Masaki | Dentsu Singapore | Digital Director |
| Taira Kimura | Dentsu Singapore | Account Director |
| Hiroshi Sato | Dentsu Singapore | Media Director |
| Yoichiro Abe | Dentsu Inc. | Creative Director |
| Yoichiro Abe | Dentsu Inc. | Copywriter |
| Yusuke Koyanagi | Dentsu Inc. | Art Director |
| Yoshinari Kamiya | Kamiya Jimusho | Film Director |
| Tsuyoshi Kanekiyo | Dentsu Inc | Agency Producer |
| Atsushi Kajiya | TYO Inc. | Production Producer |
| Takashi Yamaguchi | Dentsu Inc. | Account Executive |
| Asako Yamamoto | Dentsu Inc. | Account Executive |
| Shinpei Okamoto | Dentsu Singapore | Senior Account Manager |
| Yuko Watanabe | Dentsu Singapore | Senior Account Manager |
| Chuya Aoki | Dentsu Singapore | Strategic Planner |
| Hiromitsu Kaibuki | Dentsu Singapore | Digital Media Manager |
Brief Explanation
To connect with a younger target audience, we created a unique Wakudoki video that comprised a signature dance step and a fun, exciting and memorable tune along with irreverent humour, quality production value, as the recipe for engagement. We invited our audience to do the Wakudoki dance with us, and participate in a dance contest that gave them the chance to Wakudoki their way to Tokyo.