THE WHITSUNDAYS - EVERY SHADE OF PERFECT
| Title | THE WHITSUNDAYS - EVERY SHADE OF PERFECT |
| Brand | TOURISM & EVENTS QUEENSLAND |
| Product / Service | TOURISM |
| Category | A09. Travel, Transport & Tourism, Entertainment & Leisure |
| Entrant | THE HALLWAY Sydney, AUSTRALIA |
| Entrant Company | THE HALLWAY Sydney, AUSTRALIA |
| Advertising Agency | THE HALLWAY Sydney, AUSTRALIA |
| Media Agency | DENTSU MITCHELL Brisbane, AUSTRALIA |
| Production Company | UNCANNY VALLEY Sydney, AUSTRALIA |
Credits
| Name | Company | Position |
|---|---|---|
| Simon Lee | The Hallway | Executive Creative Director/Director |
| Steven Hey | The Hallway | Copywriter |
| Dylan Soopramania | The Hallway | Art Director |
| Emma Digiacomo | The Hallway | Group Account Director |
| Annabelle Pocock | The Hallway | Account Director |
| Tanya Andrews | The Hallway | Producer |
| Bruce Allan | Bruce Allan | Director Of Photography |
| Adrian Barac | Montage Productions | Editor |
| Sophie Price | The Hallway | Head Of Planning |
Brief Explanation
“Every Shade of Perfect” is a world first: a 30 second TV commercial for Australia’s Whitsunday islands shot with an ordinary smartphone and post produced without any visual effects: no sky replacements, no retouching, no colour-grading, absolutely no filter. The ad therefore provides undeniable visual proof of the genuine beauty of the Whitsundays.