THE MOST BORING AD
| Title | THE MOST BORING AD |
| Brand | RECKITT BENCKISER |
| Product / Service | DUREX |
| Category | B01. Internet Film |
| Entrant | S-LAB Beijing, CHINA |
| Entrant Company | S-LAB Beijing, CHINA |
| Advertising Agency | S-LAB Beijing, CHINA |
Credits
| Name | Company | Position |
|---|---|---|
| Jin Pengyuan | S-LAB | CKO |
| Tang Xiao’ao | S-LAB | Chief Creative Officer |
| Hu Chen | S-LAB | Account Director |
| Liu Jiamin | S-LAB | Art Director |
| Liu Yue | S-LAB | Account Manager |
| Ma Jinling | S-LAB | Graphic Designer |
| Hu Xinshu | S-LAB | Copywriter |
| Zhang Xuelai | S-LAB | Planning Director |
Brief Explanation
It is a three hour single shot video of a typical young couple doing literally nothing – except wait for the release of the new top of the range condom – the Durex AiR