YOU'RE ALWAYS ON MY MIND
| Title | YOU'RE ALWAYS ON MY MIND |
| Brand | GENERAL MOTORS |
| Product / Service | SAIL |
| Category | B02. Viral Film |
| Entrant | McCANN WORLDGROUP Shanghai, CHINA |
| Entrant Company | McCANN WORLDGROUP Shanghai, CHINA |
| Advertising Agency | McCANN WORLDGROUP Shanghai, CHINA |
| Production Company | BACK TO BASIC FILMS Shanghai, CHINA |
Credits
| Name | Company | Position |
|---|---|---|
| Stephen Mui | Mccann Worldgroup Shanghai | Chief Integrated Creative Officer |
| Maurice Fang | Mccann Worldgroup Shanghai | Group Creative Director |
| Eric Yu | Mccann Worldgroup Shanghai | Creative Director |
| Chao Ding | Mccann Worldgroup Shanghai | Associate Creative Director |
| Ivan Feng | Mccann Worldgroup Shanghai | Associate Creative Director |
| Frank Wang | Mccann Worldgroup Shangai | Group Account Director |
| Nana Cao | Mccann Worldgroup Shanghai | Account Director |
| Tracy Yan | McCann Worldgroup Shanghai | Account Manager |
| Connie Fang | Mccann Worldgroup Shanghai | Senior Account Executive |
| Steve Xue | Mccann Worldgroup Shanghai | Head of Planning |
| Ken Zhang | McCann Worldgroup Shanghai | Planner |
| Ray Chang | Mccann Worldgroup Shanghai | Agency Producer |
| Maggie Xue | Mccann Worldgroup Shanghai | Agency Producer |
Brief Explanation
How can a child stop crying when the first time he/she goes to kindergarten and is away from the sense of safety provided by parents? In this commercial, the father used a wise way of pulling over a Sail 3 outside the classroom to bring his daughter full sense of safety, just like being with her all the time. Because of this great love, there came a perfect idea, which could bring daughter full of security. The scene cannot be more proper to demo safety. Moreover, it originates from a real story. Meanwhile, this micro film from the point of the product strength----security with online TVC advertisement, to better interpret “Because of “you", happiness with big upgrades”.