THE PERFORMANCE PIECE
| Title | THE PERFORMANCE PIECE |
| Brand | ALFA ROMEO |
| Product / Service | AUTOMOTIVE |
| Category | B01. Internet Film |
| Entrant | CUMMINS & PARTNERS Melbourne, AUSTRALIA |
| Entrant Company | CUMMINS & PARTNERS Melbourne, AUSTRALIA |
| Advertising Agency | CUMMINS & PARTNERS Melbourne, AUSTRALIA |
| Production Company | GUILTY CONTENT Melbourne, AUSTRALIA |
Credits
| Name | Company | Position |
|---|---|---|
| Jim Ingram | Cummins & Partners | Executive Creative Director |
| Ben Couzens | Cummins & Partners | Executive Creative Director |
| Aaron Lipson | Cummins & Partners | Senior Art Director |
| Chris Ellis | Cummins & Partners | Senior Copywriter |
| Andrew Rovenko | Cummins & Partners | Digital Technologist |
| Sang-Wun Kim | Cummins & Partners | Digittal Creative |
| Maurice Moynihan | Cummins & Partners | Digital Creative |
| Jacob Redding | Cummins & Partners | Designer |
| Rowan Hammerton | Cummins & Partners | Designer |
| Theo Erasmus | Cummins & Partners | Strategy |
| Katherine Muir | Cummins & Partners | Agency Producer |
| Magdalina Triantafyllidis | Cummins & Partners | Account Director |
| Christopher Tovo | Guilty Productions | Director |
| Ryan Brett | Manimal | Editor |
| Jason Byrne | Guilty Productions | Executive Producer |
| Paul Baxter | Risk Sound | Sound Engineer |
| Nikia Shepherd | Cummins & Partners | Account Manager |
| Tom Davies | Guilty Productions | Producer |
| Zac Loo | Fiat Chrysler Australia | Director of Marketing and Product Strategy |
| Ashlin Moore | Fiat Chrysler Australia | Senior Advertising Manager |
Brief Explanation
For the first time ever, the performance of a car is translated through the power of operatic voice, live. In celebration of 105 years, Alfa Romeo presents: The Performance Piece. Watch as an opera singer performs a lap of a racetrack, perfectly replicating the exhaust note of the Alfa, her sheet music – the tachometer of the Giulietta.