A SPORT YOU CAN PLAY FOREVER
| Title | A SPORT YOU CAN PLAY FOREVER |
| Brand | TENNIS AUSTRALIA |
| Product / Service | HOTSHOTS |
| Category | A09. Travel, Transport & Tourism, Entertainment & Leisure |
| Entrant | CUMMINS & PARTNERS Melbourne, AUSTRALIA |
| Entrant Company | CUMMINS & PARTNERS Melbourne, AUSTRALIA |
| Advertising Agency | CUMMINS & PARTNERS Melbourne, AUSTRALIA |
| Production Company | OTTO EMPIRE Melbourne, AUSTRALIA |
Credits
| Name | Company | Position |
|---|---|---|
| Ben Couzens | Cummins & Partners | Executive Creative Director |
| Jim Ingram | Cummins & Partners | Executive Creative Director |
| Chris Ellis | Cummins & Partners | Copywriter |
| Aaron Lipson | Cummins & Partners | Art Director |
| Frank Trobbiani | Cummins & Partners | Art Director |
| Katherine Muir | Cummins & Partners | Agency Producer |
| Virginia Pracht | Cummins & Partners | Planner |
| Hayden Isaacs | Cummins & Partners | Group Account Director |
| Leah Champion | Cummins & Partners | Account Director |
| Katie O'callaghan | Cummins/Partners | Account Director |
| Brendan Gibbons | Otto Empire | Director |
| Jo de Fina | Otto Empire | Executive Producer |
| Joel Betts | freelance | Director Of Photography |
| Jessica Mutascio | The Editors | Editor |
| Elizabeth Rocka | freelance | Producer |
| Jo Juler | Tennis Australia | Marketing Director |
| Sally Hooper | Tennis Australia | Marketing Manager |
| Paul Baxter | Risk Sound | Sound Engineer |
Brief Explanation
This campaign is based on a truth that many sports played by kids today won't accompany them throughout their lives. Hotshots in comparison, is a tennis program specifically designed to teach kids to play tennis with confidence early on, setting them up for a lifetime of play. In this campaign we see men and women well past their prime attempting to perform the sport they did as children, with amusing results. The message: tennis is a sport you can play forever.