MOM’S PREFERENCE
| Title | MOM’S PREFERENCE |
| Brand | CARREFOUR |
| Product / Service | CARREFOUR |
| Category | A08. Retail stores, restaurants & fast food outlets |
| Entrant | INSPIRE ADVERTISING Taipei, CHINESE TAIPEI |
| Entrant Company | INSPIRE ADVERTISING Taipei, CHINESE TAIPEI |
| Advertising Agency | INSPIRE ADVERTISING Taipei, CHINESE TAIPEI |
| Production Company | INNOVATION FILMS Tapei City, CHINESE TAIPEI |
Credits
| Name | Company | Position |
|---|---|---|
| Peggy Hsieh | Inspire Advertising Co., Ltd. | Executive Creative Director |
| Eric Yao | Inspire Advertising Co., Ltd. | Creative Director |
| Hope Tseng | Inspire Advertising Co., Ltd. | Copywriter |
| Eric Yao | Inspire Advertising Co., Ltd. | Art Director |
| Hugo Chiang | Inspire Advertising Co., Ltd. | Art Director |
| Peggy Hsieh | Inspire Advertising Co., Ltd. | Copywriter |
| Mulder Shen | Innovate Films Production | Director |
| Kimmy Liao | Innovate Films Production | Producer |
| Edward Tai | Inspire Advertising | General Manager |
| Daphne Yu | Inspire Advertising | General Deputy Manager |
| Chien Luo | Inspire Advertising | Associate Account Director |
| Titan Liang | Inspire Advertising | Account Manager |
Brief Explanation
We interviewed many of our customers in store with one simple question: "What is your family members' favorite dish?" We can found that most housewives/mothers can answer this question quickly, but other members could not, moreover, they even can not be sure which dish is their family likes the almost.