ZETTAI
| Title | ZETTAI |
| Brand | MICROSOFT JAPAN CO. |
| Product / Service | SURFACE PRO 3 |
| Category | A03. Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual |
| Entrant | KIRAMEKI Tokyo, JAPAN |
| Entrant Company | KIRAMEKI Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Production Company | KIRAMEKI Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Yusuke Nii | Dentsu Inc. | Media Planning Director |
| Masayuki Nakamoto | Dentsu Inc. | Creative Director |
| Tsubasa Adachi | Dentsu Inc. | Art Director |
| Yuta Yoshikawa | Dentsu Inc. | Associate Account Supervisor |
| Noriko Koguchi | Dentsu Inc. | Account Executive |
| Kyoko Aizawa | Dentsu Creative Force Inc. | Agency Producer |
| Kohei Sudo | Digital Garden Inc. | Online Editor |
| Yukihiro Morigaki | Director's Guild | Director |
| Naoki Noda | Glassloft | Director Of Photography |
| Natsuki Tosa | kirameki inc. | Producer |
| Kayoko Maekawa | Freelance | Gaffer |
| Satsuki Shimoyama | Freelance | Stylist |
| Hitomi Mitsuno | Freelance | Hair Make-up |
| Yukiko Kuribayashi | Freelance | Production Designer |
| Takeo Fukakushi | ZiGen | Location Coordinator |
| Kenichi Hirai | Licri Inc. | Offline Editor |
| Kazune Masutomi | Freelance | Mixer |
| Aru Kobori | Tenro | Production Manager |
| Yumiko Takada | kirameki inc. | Production Manager |
| Yuya Sakuraoka | TV Asahi Corporation | Collaborator |
Brief Explanation
180 sec TV Ad for Surface Pro 3 during the halftime of football match in Asian Cup 2015. There is a man who was the ace striker of the high school football team. But now he is not main player on his job as a businessman. One day the big opportunity came up to him. However he failed to manage the job by his stand-play. He found that such his style had been a barrier of his success and starts to corporate with his co-worker. We described the attraction of Surface Pro 3 supporting businessman along with the growing story. Daisuke Matsui, a famous football player, and Su, a famous singer, are featured as a hook.