ADD HEART TO YOUR TREAT
| Title | ADD HEART TO YOUR TREAT |
| Brand | ALBA-CHUNKOOK |
| Product / Service | ONLINE/WEB SERVICES |
| Category | B02. Viral Film |
| Entrant | ADQUA INTERACTIVE Seoul, SOUTH KOREA |
| Entrant Company | ADQUA INTERACTIVE Seoul, SOUTH KOREA |
| Advertising Agency | ADQUA INTERACTIVE Seoul, SOUTH KOREA |
| Production Company | EARLYHIGH Seoul, SOUTH KOREA |
Credits
| Name | Company | Position |
|---|---|---|
| Jihyun Seo | Alba-Chunkook, Inc. | Advertiser's Supervisor |
| Hyochul Lim | AdQUA Interactive | Account Supervisor |
| Minku Yoon | AdQUA Interactive | Account Executive |
| Hyesu Shin | AdQUA Interactive | Account Executive |
| Jeonggyo Seo | AdQUA Interactive | Executive Creative Director |
| Minjun Kim | AdQUA Interactive | Creative Director |
| Bora Lee | AdQUA Interactive | Creative Director / Copywriter |
| Yiyong Kang | AdQUA Interactive | Motion Designer |
| Hunchul Chun | AdQUA Interactive | Chief Creative Officer |
| Bongjin | EarlyHigh | Director |
| Junyeong Kim | Freelancer | Director Of Photography |
| Â Sungman Park | Sound Story | Sound Mixer |
| Taeho Ahn | U2Works　 | Sound Design |
| Daesun Kim | Locus | Editor |
| Joonghyun Hwang | A'PEX | 2D |
| Hyeonji Kim | Freelancer | Art Director |
Brief Explanation
The campaign started from the idea that most of people treat part-timers as the part of a process in purchase rather than as humans. Based on the survey that part-timers can be touched by worm words and gestures, we recruited 100 "kind customers" to deliver such warmth. The customers approached to the part-timers in their daily working lives and treated them warmly to show the emotions in a real camera.