7 LESSONS ABOUT SINGLE LIFE
| Title | 7 LESSONS ABOUT SINGLE LIFE |
| Brand | 7-ELEVEN |
| Product / Service | 7-ELEVEN |
| Category | B03. Branded Content & Entertainment Film |
| Entrant | DENTSU K Taipei, CHINESE TAIPEI |
| Entrant Company | DENTSU K Taipei, CHINESE TAIPEI |
| Advertising Agency | DENTSU K Taipei, CHINESE TAIPEI |
| Media Agency | PRESCO NETWORKS Taipei, CHINESE TAIPEI |
| Production Company | BOKU FILMS Taipei, CHINESE TAIPEI |
Credits
| Name | Company | Position |
|---|---|---|
| Judy Tao | Dentsu K Inc. | Chief Creative Officer |
| Hayley Wen | Dentsu K Inc. | Group Creative Director |
| Hide Liu | Dentsu K Inc. | Interactive Associate Creative Director |
| Tiger Yang | Dentsu K Inc. | Associate Creative Director |
| Judy Tao | Dentsu K Inc. | Art Director |
| Tiger Yang | Dentsu K Inc. | Art Director |
| Barney Lin | Dentsu K Inc. | Art Director |
| Rex Chen | Dentsu K Inc. | Associate Art Director |
| Hayley Wen | Dentsu K Inc. | Copy Director |
| Ethan Wei | Dentsu K Inc. | Copy Director |
| Winnie Cheng | Dentsu K Inc. | Copywriter |
| Tony Fan | Dentsu K Inc. | Account Director |
| Ivonne Liao | Dentsu K Inc. | Interactive Account Manager |
| Serena Hsu | Dentsu K Inc. | Account Manager |
| Ivy Lin | Dentsu K Inc. | Agency Producer |
Brief Explanation
“7 lessons about single life” is an online film series released on 11/11, the Singles’ Day in Taiwan. There are 7 films in this series. Adapted from true stories, different single life stories are narrated by the clerk through the first-person sight. The main characters in stories range from the middle-age husband who will do daily purchase for his wife, girl who loves pretending un-single and a guy who stays at 7-ELEVEN as home… These single people have to deal with social pressure along with their own issues. 7-ELEVEN not only accompanies them through the period of being single, but helps them gain precious lessons about life.