OLD RECORD?
| Title | OLD RECORD? |
| Brand | APPLE |
| Product / Service | APPLE |
| Category | A14. Corporate Image & Communication |
| Entrant | TBWA\MEDIA ARTS LAB Shanghai, CHINA |
| Entrant Company | TBWA\MEDIA ARTS LAB Shanghai, CHINA |
| Advertising Agency | TBWA\MEDIA ARTS LAB Shanghai, CHINA |
| Media Agency | OMD CHINA Shanghai, CHINA |
| Production Company | POST PRODUCTION OFFICE Hong Kong, HONG KONG |
Credits
| Name | Company | Position |
|---|---|---|
| Chien Hwang | TBWA \ Media Arts Lab | Creative Director |
| Stephen Kong | TBWA \ Media Arts Lab | Creative Director |
| Kelly Lee | TBWA \ Media Arts Lab | Director of Client Services |
| Rachel Macbeth | TBWA \ Media Arts Lab | Director of Planning |
| Joseph Lau | TBWA \ Media Arts Lab | Senior Art Director |
| Hao Dong | TBWA \ Media Arts Lab | Senior Copywriter |
| Veronica Soong | TBWA \ Media Arts Lab | Junior Copywriter |
| Wendy Leung | TBWA \ Media Arts Lab | Senior Producer |
| Josie Lee | TBWA \ Media Arts Lab | Producer |
| Tak Yin Kwong | TBWA \ Media Arts Lab | Assistant Producer |
| Ken Nakamura | TBWA \ Media Arts Lab | Management Supervisor |
| Maggie Yau | TBWA \ Media Arts Lab | Account Supervisor |
| Gloria Chan | TBWA \ Media Arts Lab | Account Executive |
| Ellen Soh | TBWA \ Media Arts Lab | Account Executive |
| Reynaldo Canlas Jr. | TBWA \ Media Arts Lab | Senior Planner |
| Phoebe He | TBWA \ Media Arts Lab | Junior Planner |
| Benny Zhang | TBWA \ Media Arts Lab | Business Affairs Manager |
| Ann Hui | Post Production Office Limited | Director |
| William Chang Suk Ping | Post Production Office Limited | Art Director |
| Christopher Doyle | Post Production Office Limited | DOP |
Brief Explanation
In this spot, we see a young girl who returns to her grandmother’s home for a family reunion during the CNY holiday. Here, she discovers an old, grainy demo recording of her grandmother singing, a lost memory of life long ago. She uses her Mac to re-record this vintage record, and creates a digital duet which becomes a heartfelt holiday gift, bringing a bittersweet smile like the song title for her grandmother. The song is "Forever Smile," sung by the 1940s acclaimed singer Zhou Xuan, who earned the nickname “Golden Voice.”