YOU'RE BETTER ON BEEF
Short List
| Title | YOU'RE BETTER ON BEEF |
| Brand | MEAT & LIVESTOCK AUSTRALIA |
| Product / Service | BEEF |
| Category | A01. Food |
| Entrant | BMF ADVERTISING Sydney, AUSTRALIA |
| Entrant Company | BMF ADVERTISING Sydney, AUSTRALIA |
| Advertising Agency | BMF ADVERTISING Sydney, AUSTRALIA |
| Production Company | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
Credits
| Name | Company | Position |
|---|---|---|
| Cam Blackley | BMF | Executive Creative Director |
| Justin Ruben | BMF | Creative Director |
| Ryan Fitzgerald | BMF | Art Director |
| Jim Curtis | BMF | Copywriter |
| David Warren | BMF | Strategic Planner |
| Simon McCrudden | BMF | Strategic Planner |
| Lincoln Grice | BMF | Designer |
| Kura Tyerman | BMF | Group Account Director |
| Pat Rowley | BMF | Account Director |
| Rose Flowers | BMF | Account Manager |
| Jenny Lee-Archer | BMF | Agency Producer |
| Katrina Morelli | BMF | Sound Producer |
| Lisa Houatchanthara | BMF | Project Manager |
| Kim Gehrig | Revolver | Director |
| Michael Ritchie & Pip Smart | Revolver | Executive Producers |
| Pip Smart | Revolver | Producer |
| Steve Jones-Evans | Revolver | Production Designer |
| Peter Sciberras | Method Studios | Editor |
| Tone Aston | Rumble Studios | Sound Design |
| Germain McMicking | Revolver | DoP |
Brief Explanation
Beef is more than a meal you occasionally put on the dinner table. It's the ultimate fuel for life – packed with protein, iron and essential nutrients. This film repositioned beef as a sports brand.