THE BEST FITTING TRIAL
| Title | THE BEST FITTING TRIAL |
| Brand | EARL JEAN TAIWAN |
| Product / Service | JEANS |
| Category | B02. Viral Film |
| Entrant | RULES CREATIVE Taipei, CHINESE TAIPEI |
| Entrant Company | RULES CREATIVE Taipei, CHINESE TAIPEI |
| Advertising Agency | RULES CREATIVE Taipei, CHINESE TAIPEI |
Credits
| Name | Company | Position |
|---|---|---|
| Jarvis Hsieh | Rules Creative | Creative Director |
| Liv Shen | Rules Creative | Creative Planner |
| Jack Dai | Rules Creative | General Manager |
| Chase Lin | Rules Creative | Senior Account Manager |
| Angel Chin | Rules Creative | Special Assistant |
| Wei-chih Lin | Rules Creative | Production Designer |
| Tengo Hsieh | Rules Creative | Producer |
| Jeremy Tsai | Dream Catcher Films | Editor |
Brief Explanation
It’s a viral Film, recording the process of a reality campaign hold in the retail store. Unsuspecting customers trying on Earl Jean Taiwan's Cool knitted Denim jeans got something of a shock when the floor of their fitting room suddenly turned into a moving treadmill, and were forced to engage in some physical activity in the process. With this mini-workout, customers got true experiences of in a funny stunt. The different reactions of these unsuspecting customers made for an amusing video and also highlighted the jeans' moisture-wicking fabric that makes them suitable for sport.