13 YEARS
Bronze Spike
| Title | 13 YEARS |
| Brand | SEEK |
| Product / Service | SEEK |
| Category | A12. Business Products & Services |
| Entrant | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Entrant Company | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Advertising Agency | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Production Company | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
Credits
| Name | Company | Position |
|---|---|---|
| James Mcgrath | Clemenger BBDO Melbourne | Creative Chairman |
| Ant Keogh | Clemenger BBDO Melbourne | Executive Creative Director |
| Richard Williams | Clemenger BBDO Melbourne | Creative Director |
| Anthony Phillips | Clemenger BBDO Melbourne | Creative Director |
| Simon Lamplough | Clemenger BBDO Melbourne | Managing Director |
| Kate Lang | Clemenger BBDO Melbourne | Account Director |
| Matt Kingston | Clemenger BBDO Melbourne | Senior Planner |
| Karolina Bozajkovska | Clemenger BBDO Melbourne | Senior Agency TV Producer |
| Steve Rogers | REVOLVER / WILL O ROURKE | Director |
| Russel Boyd | REVOLVER / WILL O ROURKE | Cinematographer |
| Michael Ritchie | REVOLVER / WILL O ROURKE | Executive Producer And Managing Director |
| Pip Smart | REVOLVER / WILL O ROURKE | Executive Producer |
| Bernard Garry | The Editors | Editor |
| Justin Bromley | Fin Design & Effects | VFX Supervisor/Flame Artist |
| Ben Eagleton | BE Colour | Final Grade |
| Paul Le Couteur | Flagstaff Studios | Sound Designer |
Brief Explanation
We created a national TVC that reframed the way Australians looked at their careers. We uncovered a statistic that all up the average Australian spends only 13 years of their life at work. This statistic shifts the perception that we spend a large part of our lives at work to the truth that we spend only a small amount of time at work. This change in mindset reveals the preciousness of our working lives while motivating change to ensure that we make everyday count.