HYPER X BORN TO FIGHT_THE FIGHT CLUB
| Title | HYPER X BORN TO FIGHT_THE FIGHT CLUB |
| Brand | KINGSTON TECHNOLOGY COMPANY |
| Product / Service | HYPERX |
| Category | B01. Internet Film |
| Entrant | HAVAS WORLDWIDE TAIWAN, CHINESE TAIPEI |
| Entrant Company | HAVAS WORLDWIDE TAIWAN, CHINESE TAIPEI |
| Advertising Agency | HAVAS WORLDWIDE TAIWAN, CHINESE TAIPEI |
| Production Company | GREATLAND FILMS Taipei, CHINESE TAIPEI |
Credits
| Name | Company | Position |
|---|---|---|
| Fish Chen | HAVAS Worldwide Taiwan | Chief Creative Director |
| Chinchin Chien | Havas Worldwide Taiwan | Group Creative Director |
| Fish Chen | Havas Worldwide Taiwan | Copywriter |
| Chinchin Chien | Havas Worldwide Taiwan | Copywriter |
| Jay Chen | Havas Worldwide Taiwan | Art Director |
| Marvin Liu | Havas Worldwide Taiwan | Associate Creative Director |
| Mon Lai | HAVAS Worldwide Taiwan | Associate Art Director |
Brief Explanation
With the mindset of “life is a competition,” HyperX launched peripheral products for rising e-Sports gaming brands. HyperX builts its core value—“Live for Combat; Born to Fight”—as a way to confront every battle in life with a particular attitude.