WHY ARE ANGORA RABBITS SCREAMING?
| Title | WHY ARE ANGORA RABBITS SCREAMING? |
| Brand | PETA ASIA |
| Product / Service | PETA ASIA |
| Category | B02. Viral Film |
| Entrant | ZZACHIN IDEA Seoul, SOUTH KOREA |
| Entrant Company | ZZACHIN IDEA Seoul, SOUTH KOREA |
| Advertising Agency | ZZACHIN IDEA Seoul, SOUTH KOREA |
Credits
| Name | Company | Position |
|---|---|---|
| Seok Kyun Lee | ZZACHIN IDEA | Creative Director |
| Soo No Lee | ZZACHIN IDEA | Copywriter |
| So Young Baek | ZZACHIN IDEA | Art Director |
| Chang Hyun Jo | ZZACHIN IDEA | Producer |
| Yong Eui Park | ZZACHIN IDEA | Account Director |
Brief Explanation
“How would you feel if somebody pulled your hair out?” A rabbit-suit donned person sneaks up to a stranger from behind and pulls out a section of their hair in Seoul’s shopping district Myeong- dong. Due to Rabbit’s unexpected attack, the victims appear either shocked or angry. Through 100% staged social experiment, we wanted people to feel and experience Angora rabbit’s pain indirectly