FIGHTER
| Title | FIGHTER |
| Brand | PRU LIFE UK |
| Product / Service | INSURANCE |
| Category | A11. Financial Products & Services |
| Entrant | BBDO GUERRERO Makati City, THE PHILIPPINES |
| Entrant Company | BBDO GUERRERO Makati City, THE PHILIPPINES |
| Advertising Agency | BBDO GUERRERO Makati City, THE PHILIPPINES |
| Media Agency | MAXUS GLOBAL Manila, THE PHILIPPINES |
| Production Company | POSTMANILA Makati City, THE PHILIPPINES |
Credits
| Name | Company | Position |
|---|---|---|
| David Guerrero | BBDO Guerrero | Chief Creative Officer, Copywriter |
| Tony Harris | BBDO Guerrero | Chief Executive Officer |
| Dale Lopez | BBDO Guerrero | Executive Creative Director, Art Director |
| Rachel Teotico-Yulo | BBDO Guerrero | Creative Director, Copywriter |
| Jamie Que | BBDO Guerrero | Copywriter |
| Emman Carandang | BBDO Guerrero | Art Director |
| Ombet Traspe | BBDO Guerrero | General Manager |
| CJ Roque | BBDO Guerrero | Head of Accounts |
| Roshan Nandwani | BBDO Guerrero | Head of Digital |
| Ethel Dino-Datario | BBDO Guerrero | Group Account Director |
| Larah Lee | BBDO Guerrero | Account Manager |
| Cristina Buenaventura | BBDO Guerrero | Deputy Head of Planning |
| Gail Narcisa | BBDO Guerrero | Digital Designer |
| Idda Aguilar | Just Add Water | Producer |
| Ino Magno | Just Add Water | Producer |
| Lyle Sacris | Film Pabrika | Director |
| Belle Tiongco | Pru Life UK | SVP and Chief Marketing Officer |
| Harish Agarwal | Pru Life UK | Senior Regional Manger- Brand, Advertising, and Research |
| Joy Panaguiton | BBDO Guerrero | Final Artist |
Brief Explanation
This is a story about Filipino fighters supporting their fighter. It takes place on Bantayan, Cebu. A remote island in the Philippines--home to some of Pacquiao's biggest fans. Bantayan's residents are also some of the country's toughest fighters. They have been struggling to recover from the effects of a vicious storm for over a year. They continue to live without electricity. So Pru Life U.K brought Manny's big fight to the island, live via satellite. Documenting the united strength and resilience of the Filipino people.