DIVE IN THE DESERT
| Title | DIVE IN THE DESERT |
| Brand | SAMSUNG |
| Product / Service | GEAR VR |
| Category | B03. Branded Content & Entertainment Film |
| Entrant | LEO BURNETT SYDNEY, AUSTRALIA |
| Entrant Company | LEO BURNETT SYDNEY, AUSTRALIA |
| Advertising Agency | LEO BURNETT SYDNEY, AUSTRALIA |
| Production Company | RAPID VR Sydney, AUSTRALIA |
| Production Company 2 | THE POOL COLLECTIVE Sydney, AUSTRALIA |
| Production Company 3 | WE LOVE JAM Sydney, AUSTRALIA |
Credits
| Name | Company | Position |
|---|---|---|
| Andy Dilallo | Leo Burnett Sydney | Chief Creative Officer |
| Kieran Ots/Zaid Al-Asady | Leo Burnett Sydney | Creative Director |
| Kieran Ots/Zaid Al-Asady | Leo Burnett Sydney | Copywriter/Art Director |
| Misha Mcdonald/Sharon Edmondston | Leo Burnett Sydney | Creative Group Head |
| Jeremy Devilliers | Leo Burnett Sydney | Operations Director |
| Amanda Quested | Leo Burnett Sydney | Client Service Director |
| Laura Dowling/Grace Kluver | Leo Burnett Sydney | Account Management |
| Laurent Marcus | Leo Burnett Sydney | Integrated Producer |
| Farhan Amjad | Leo Burnett Sydney | Digital Developer |
| Taylor Steele | Rapid VR | VR Video Director |
| Susannah DiLallo | Rapid VR | Executive Producer |
| Rita Gagliardi | Rapid VR | Producer |
| Christopher Ireland | The Pool Collective | Director |
Brief Explanation
The launch of Samsung Gear VR, a virtual reality headset, by creating a ‘dive shop’ in land locked Alice Springs, where customers could come and try a 360-degree shark diving film, which lets users experience the underwater home of great white sharks without even donning a wetsuit. They captured underwater footage of the great whites near Port Lincoln in South Australia, including a 360-degree shot of the inside of a shark’s mouth, captured when it attempted to eat the camera rig. The footage was used to create the immersive film ‘The Dive’ and then established a Dive Shop for Samsung in Alice Springs and invited locals to experience the shark dive using the Samsung device. Their reactions were then recorded and edited into a short video.