WHO RUINED JENNY'S WEDDING?
| Title | WHO RUINED JENNY'S WEDDING? |
| Brand | LG ELECTRONICS |
| Product / Service | OLED TV, G3 |
| Category | B03. Branded Content & Entertainment Film |
| Entrant | HS AD Seoul, SOUTH KOREA |
| Entrant Company | HS AD Seoul, SOUTH KOREA |
| Advertising Agency | HS AD Seoul, SOUTH KOREA |
| Production Company | POHKARA CREATIVEWORKS Seoul, SOUTH KOREA |
Credits
| Name | Company | Position |
|---|---|---|
| Bo. Hwang | Hs Ad | Chief Creative Officer |
| Jeong-han. Park | HS Ad | Creative Director |
| Hyo-ryong. Lee | HS Ad | Art Director |
| Say-hwan. Kim | HS Ad | Account Executive |
| Soo-jin. Kim | HS Ad | Copywriter |
| Jee-young. You | HS Ad | Copywriter |
| Redd. Choi | HS Ad | Account Director |
| Cheon-il. Jeon | HS Ad | Account Manager |
Brief Explanation
The Objective - To increase awareness and interest in LG Brand & LG’s Products (OLED TV/G3) with the superior picture quality by communicating the emotional bonding story conveying the image of “LG=Perfect Picture” to target consumers Key considerations - Allowing users to experience features of LG products in a natural way - Inducing organic share by providing the story stimulating viewers’ curiosity and engage-able contents