Title Brand Product / Service Entrant Company Location Production Company Location Award
A14 Corporate Image & Communication
#1 GOOD-BYE, FUTURE
LIFECARD CO. / LIFECARD CO.
TUGBOAT Tokyo / SCREW Tokyo JAPAN SODA! COMMUNICATIONS Tokyo JAPAN
#2 IN THE MEMORY
LIFECARD CO. / LIFECARD CO.
TUGBOAT Tokyo / SCREW Tokyo JAPAN SODA! COMMUNICATIONS Tokyo JAPAN
#3 DESTINATION UNKNOWN
LIFECARD CO. / LIFECARD CO.
TUGBOAT Tokyo / SCREW Tokyo JAPAN SODA! COMMUNICATIONS Tokyo JAPAN
#4 HERE,MY LIFE
LIFECARD CO. / LIFECARD CO.
TUGBOAT Tokyo / SCREW Tokyo JAPAN SODA! COMMUNICATIONS Tokyo JAPAN
A10 Publications & Media
#MY NAME
CCTV / CCTV
FRED & FARID SHANGHAI CHINA GWANTSI Shanghai CHINA
B01 Internet Film
#MYFAMILYCAN
SPC ARDMONA / PACKAGED FRUIT AND VEGETABLES
LEO BURNETT MELBOURNE AUSTRALIA STUDIO PANCHO Melbourne AUSTRALIA
A14 Corporate Image & Communication
#THISISMYNAME
MAXIS MOBILE SERVICES / TELECOMMUNICATIONS
LEO BURNETT MALAYSIA Kuala Lumpur / ASIA PACIFIC VIDEOLAB (APV) Selangor MALAYSIA RESERVOIR WORLD Kuala Lumpur MALAYSIA
Bronze Spike
A12 Business Products & Services
13 YEARS
SEEK / SEEK
CLEMENGER BBDO MELBOURNE AUSTRALIA REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Bronze Spike
15/30 DAYS LATER
PLDT SME NATION / CLOUD SOLUTIONS
DDB/DM9JAYMESYFU/DIGIT Makati City THE PHILIPPINES ABRACADABRA Makati City THE PHILIPPINES
B01 Internet Film
45 DAYS-COURIER GUY
COCA-COLA BEVERAGE (SHANGHAI) COMPANY / COCA-COLA
McCANN WORLDGROUP Shanghai CHINA CTV-RIGHTWAY (BEIJING) CULTURAL DIFFUSION CHINA
45 DAYS-FLIGHT ATTENDANT
COCA-COLA BEVERAGE (SHANGHAI) COMPANY / COCA-COLA
McCANN WORLDGROUP Shanghai CHINA CTV-RIGHTWAY (BEIJING) CULTURAL DIFFUSION CHINA
45 DAYS-GYMNASTICS GIRL
COCA-COLA BEVERAGE (SHANGHAI) COMPANY / COCA-COLA
McCANN WORLDGROUP Shanghai CHINA CTV-RIGHTWAY (BEIJING) CULTURAL DIFFUSION CHINA
B02 Viral Film
5 STAR #JOKHAAYEKHOJAAYE - BUFFER FILM
MONDELEZ INDIA FOODS / CONFECTIONERY
OGILVY & MATHER MUMBAI INDIA EARLY MAN FILMS Mumbai INDIA
B03 Branded Content & Entertainment Film
7 LESSONS ABOUT SINGLE LIFE
7-ELEVEN / 7-ELEVEN
DENTSU K Taipei CHINESE TAIPEI BOKU FILMS Taipei CHINESE TAIPEI
A14 Corporate Image & Communication
A LETTER FROM FATHER
NEXT CO. / HOUSING AND REAL ESTATE INFORMATION LISTING SERVICE
HAKUHODO Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
B01 Internet Film
A LETTER TO MY DOG
PROCTER & GAMBLE JAPAN / EUKANUBA PET CARE
TBWA\HAKUHODO Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
B02 Viral Film
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION Seoul SOUTH KOREA
Bronze Spike
A04 Cosmetics, Beauty, Toiletries and Pharmacy
A NEWBORN JOURNEY OF FIRSTS
PAMPERS / PAMPERS
GREAT GUNS Singapore SINGAPORE GREAT GUNS Singapore SINGAPORE
A03 Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual
A PANTS-HEMMING MATCH
KONISHI CO. / SAIHO-JOZU (MEANING SKILLFUL NEEDLEWORKER)
IMO Tokyo JAPAN HARAJUKU SUN-AD CO. Tokyo JAPAN
B01 Internet Film
A SECOND TO KILL
PING AN CAR INSURANCE / INSURANCE
J. WALTER THOMPSON Shanghai CHINA SPY DEMO ADVERTISING Beijing CHINA
A09 Travel, Transport & Tourism, Entertainment & Leisure
A SPORT YOU CAN PLAY FOREVER
TENNIS AUSTRALIA / HOTSHOTS
CUMMINS & PARTNERS Melbourne AUSTRALIA OTTO EMPIRE Melbourne AUSTRALIA
B02 Viral Film
A STORY ABOUT COMMUNICATING THROUGH THE HEART
HYUNDAI SECURITIES / FINANCE/SECURITIES
CREAMUNION Seoul SOUTH KOREA
ADD HEART TO YOUR TREAT
ALBA-CHUNKOOK / ONLINE/WEB SERVICES
ADQUA INTERACTIVE Seoul SOUTH KOREA EARLYHIGH Seoul SOUTH KOREA
B03 Branded Content & Entertainment Film
ADOPT THE CHILD (HUSBAND AND WIFE)
GOOD NEIGHBORS / CHILD ADOPTION
INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION Seoul SOUTH KOREA
ADOPT THE CHILD (STUDENTS)
GOOD NEIGHBORS / CHILD ADOPTION
INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION Seoul SOUTH KOREA
A07 Cars & Automotive Services
ADVENTURE CALLS HIM
MITSUBISHI MOTORS MALAYSIA / AUTOMOTIVE
McCANN WORLDGROUP/McCANN ERICKSON MALAYSIA Petaling Jaya MALAYSIA DIRECTORS THINK TANK Kuala Lumpur MALAYSIA
A13 Commercial Public Services
AFTER YOUR WEDDING
FULL THROTTLES CO. / DRESS MAX
ACT TANK Tokyo JAPAN AOI PRO. Tokyo JAPAN
A15 Charities, Public Health, Safety & Awareness Messages
AGGRESSOR
NSW GOVERNMENT / ANTI-ALCOHOL FUELLED VIOLENCE
J. WALTER THOMPSON Sydney AUSTRALIA GOODOIL FILMS Sydney AUSTRALIA
A10 Publications & Media
AIRPORT
THE EXPRESS GROUP / THE INDIAN EXPRESS
CREATIVELAND ASIA Mumbai INDIA COLLECTIVE ART Mumbai INDIA
B01 Internet Film
AKIBA STEALTH
UBISOFT JAPAN / ASSASSIN'S CREED UNITY
DENTSU Tokyo JAPAN HAT Tokyo JAPAN
A01 Food
ALIENS
LIWAYWAY (CAMBODIA) FOOD INDUSTRIES / SNACK FOODS
CREAM COMMUNICATIONS GROUP Phnom Penh / RED DOT Phnom Penh CAMBODIA
A13 Commercial Public Services
ALWAYS BY MY SIDE
CCTV / CCTV
LOWE CHINA Shanghai CHINA THW CREATIVE PRODUCTION Shanghai CHINA
B01 Internet Film
AM I OKAY?
CYBOZU, INC. / GROUPWARE
NIHON KEIZAI ADVERTISING Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Bronze Spike
B02 Viral Film
ANCHOR KIDS MILK '10 MARKS' CAMPAIGN
FONTERRA COMMERCIAL TRADING (SHANGHAI) COMPANY / ANCHOR WHITE MILK
DDB CHINA GROUP Shanghai CHINA MOTO ARTISTS & PRODUCTION Shanghai CHINA
A11 Financial Products & Services
APARTMENT MEN
HOUSE RYUTSU / HOUSE RYUTSU
DENTSU KYUSHU Fukuoka JAPAN T&E Fukuoka JAPAN
A07 Cars & Automotive Services
APPEARANCE
TOYOTA MARKETING JAPAN CORPORATION / VELLFIRE
TUGBOAT Tokyo / HAKUHODO Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
A02 Drinks - Alcoholic & Non-Alcoholic
APPLE
BOMY / 100% VEGETABLE & FRUITS JUICE
ADK TAIWAN CHINESE TAIPEI FISH FILM PRODUCTIONS Taipei CHINESE TAIPEI
A10 Publications & Media
ASK
THE EXPRESS GROUP / THE INDIAN EXPRESS
CREATIVELAND ASIA Mumbai INDIA COLLECTIVE ART Mumbai INDIA
A01 Food
BAKAKKOII
NISSIN FOODS HOLDINGS CO. / CUPNOODLE
DENTSU Tokyo JAPAN SODA! COMMUNICATIONS Tokyo JAPAN
BAKAKKOII/NG
NISSIN FOODS HOLDINGS CO. / CUPNOODLE
DENTSU Tokyo JAPAN SODA! COMMUNICATIONS Tokyo JAPAN
A08 Retail stores, restaurants & fast food outlets
BATHROOM
HOME TIMBER & HARDWARE / HARDWARE STORE
CUMMINS & PARTNERS Melbourne AUSTRALIA OTTO EMPIRE Melbourne AUSTRALIA
A07 Cars & Automotive Services
BATTLE
TOYOTA MARKETING JAPAN CORPORATION / VELLFIRE
TUGBOAT Tokyo / HAKUHODO Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
A02 Drinks - Alcoholic & Non-Alcoholic
BATTLEFIELD
COCA-COLA BEVERAGE (SHANGHAI) COMPANY / COCA-COLA
McCANN WORLDGROUP Shanghai CHINA SHANGHAI MOVIOLA ADVERTISING Shangai CHINA
A01 Food
BEAR
WRIGLEY / DOUBLEMINT CHEWING GUM
BBDO ASIA Guangzhou CHINA P.I.G. CHINA Shanghai CHINA
A07 Cars & Automotive Services
BECAUSE OF YOU, HAPPINESS WITH BIG UPGRADES
GENERAL MOTORS / SAIL
McCANN WORLDGROUP Shanghai CHINA BLACK + CAMERON Shanghai CHINA
A08 Retail stores, restaurants & fast food outlets
BEEF
RIDE ON EXPRESS CO. / GIN NO SARA SUSHI DELIVERY
DENTSU Tokyo JAPAN DENTSU CREATIVE X Tokyo JAPAN
A15 Charities, Public Health, Safety & Awareness Messages
BEGGING FOR LIFE 1
THAI HEALTH PROMOTION FOUNDATION / DRINK DON’T DRIVE
DENTSU PLUS Bangkok THAILAND PORJAI FILM Bangkok THAILAND
BEGGING FOR LIFE 2
THAI HEALTH PROMOTION FOUNDATION / DRINK DON’T DRIVE
DENTSU PLUS Bangkok THAILAND PORJAI FILM Bangkok THAILAND
BEGGING FOR LIFE 3
THAI HEALTH PROMOTION FOUNDATION / DRINK DON’T DRIVE
DENTSU PLUS Bangkok THAILAND PORJAI FILM Bangkok THAILAND
B01 Internet Film
BEHIND EVERY GREAT ATHLETE
ASIA UNIVERSITY / ASIA UNIVERSITY
ASATSU-DK Tokyo JAPAN TYO Tokyo JAPAN
Short List