Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Production Company Location Award
A02 User experience
EYE PLAY THE PIANO
THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS
THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS		 HAKUHODO KETTLE Tokyo JAPAN AID-DCC
Osaka
INVISIBLE DESIGN LAB
Fukuoka
TOKYO
Tokyo
 JAPAN
Silver
LOOK AT ME
SAMSUNG ELECTRONICS
SAMSUNG ELECTRONICS		 CHEIL WORLDWIDE Seoul SOUTH KOREA BREAKFAST FILM
Seoul
 SOUTH KOREA
Silver
A03 Storytelling
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY
HYUNDAI MOTOR COMPANY		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION
Seoul
 SOUTH KOREA
Silver
LIFELIVE
SAMSUNG
GEAR VR		 LEO BURNETT SYDNEY AUSTRALIA RAPID VR
Sydney
 AUSTRALIA
Short List
IMPRESSIVE ALMOST ANYWHERE
VOLKSWAGEN
GOLF		 DDB Sydney AUSTRALIA ROBBER'S DOG
Sydney
THE EDITORS
Sydney
WE LOVE JAM
Sydney
 AUSTRALIA
Short List
A04 Animation/Motion Graphics
FENCING VISUALIZED
SPORTS BIZ CO.
FENCING		 DENTSU Tokyo JAPAN
Bronze
A05 Use/Curation of Image(s)
HONDA. BEAUTIFUL ENGINES
HONDA MOTOR CO.
HONDA		 MORI Tokyo JAPAN
Short List
A06 Use of Video
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY
HYUNDAI MOTOR COMPANY		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION
Seoul
 SOUTH KOREA
Bronze
THE GENTLEMEN’S WAGER
JOHNNIE WALKER BLUE LABEL
ALCOHOL		 PHD SINGAPORE SINGAPORE ANOMALY
New York
 USA
Short List
SKIPPABLE KIDS
P&G
BEAUTY CARE		 GREY KUALA LUMPUR MALAYSIA PLAYHOUSE PICTURES
Kuala Lumpur
 MALAYSIA
Short List
A07 Use of Music /Sound Design
PLAY THE PING PONG
TV TOKYO CORPORATION
TABLE TENNIS		 DENTSU Tokyo JAPAN WEEK'S
Tokyo
 JAPAN
Bronze
CRISP CONCERT
EZAKI GLICO
SNACKS		 DENTSU Tokyo JAPAN ROBOT COMMUNICATIONS
Tokyo
 JAPAN
Short List
A09 Innovative Use of Technology
PLAY THE PING PONG
TV TOKYO CORPORATION
TABLE TENNIS		 DENTSU Tokyo JAPAN WEEK'S
Tokyo
 JAPAN
Short List
GLICO REALTIME MOSAIC SELFIE
SHANGHAI EZAKI GLICO FOODS CO.
SWEETS		 BEIJING DENTSU ADVERTISING Beijing CHINA IMG SRC ADVERTISING PLANNING
SHANGHAI
 CHINA
Short List
REDUCE SPEED DIAL
VOLKSWAGEN
VOLKSWAGEN		 COLENSO BBDO Auckland NEW ZEALAND FINCH
Auckland
 NEW ZEALAND
Grand Prix
EYE PLAY THE PIANO
THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS
THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS		 HAKUHODO KETTLE Tokyo JAPAN AID-DCC
Osaka
INVISIBLE DESIGN LAB
Fukuoka
TOKYO
Tokyo
 JAPAN

Gold Spike
THE DOLMIO PEPPER HACKER
MARS FOOD AUSTRALIA
DOLMIO		 CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
PERFUME AT SXSW
AMUSE / UNIVERSAL MUSIC
PERFUME		 DENTSU Tokyo JAPAN P.I.C.S
Tokyo
 JAPAN
Bronze
A10 Overall Aesthetic Design/Best Practice
NAMIE AMURO ANYTHING FOR GOOGLE CHROME
DIMENSION POINT / AVEX MUSIC CREATIVE
_GENIC' ALBUM RELEASE		 EPOCH Tokyo JAPAN EPOCH
Tokyo
DOT BY DOT
Tokyo
STORIES
 JAPAN
Bronze
ANDROID CHORUS
GOOGLE JAPAN
MOBILE		 DENTSU Tokyo JAPAN CINQ
Tokyo
 JAPAN
Short List
A11 Data Visualisation
FENCING VISUALIZED
SPORTS BIZ CO.
FENCING		 DENTSU Tokyo JAPAN
Bronze
B01 Fast Moving Consumer Goods
HOUSE OF LITTLE MOMENTS CAMAPAIGN
UNI-PRESIDENT
UNI-NOODLE		 ADK TAIWAN CHINESE TAIPEI INNOVATION FILMS
Tapei City
 CHINESE TAIPEI
Short List
BANANART
UNIFRUTTI JAPAN CORPORATION
CHIQUITA BANANA		 DENTSU Tokyo JAPAN VANCRAFT
Tokyo
UNOU-JIKENN INC.
Tokyo
 JAPAN
Short List
THE GENTLEMEN’S WAGER
JOHNNIE WALKER BLUE LABEL
ALCOHOL		 PHD SINGAPORE SINGAPORE ANOMALY
New York
 USA
Short List
B02 Cars & Automotive
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY
HYUNDAI MOTOR COMPANY		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION
Seoul
 SOUTH KOREA
Bronze
IMPRESSIVE ALMOST ANYWHERE
VOLKSWAGEN
GOLF		 DDB Sydney AUSTRALIA ROBBER'S DOG
Sydney
THE EDITORS
Sydney
WE LOVE JAM
Sydney
 AUSTRALIA
Short List
B03 Other Consumer Products (Incl. Durable Goods)
LOOK AT ME
SAMSUNG ELECTRONICS
SAMSUNG ELECTRONICS		 CHEIL WORLDWIDE Seoul SOUTH KOREA DESIGNFEVER
Seoul
BREAKFAST FILM
Seoul
 SOUTH KOREA
Silver
TRUE WETSUITS
QUIKSILVER JAPAN
WETSUITS		 TBWA\HAKUHODO Tokyo JAPAN TAIYO KIKAKU
Tokyo
 JAPAN
Short List
B04 Consumer Services
INFREQUENT FLYERS CLUB
TIGERAIR
INFREQUENT FLYERS CLUB		 McCANN MELBOURNE AUSTRALIA
Short List
#MEALFORAMEAL
VIRGIN MOBILE AUSTRALIA
TELCO		 HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA VIRGIN PRODUCED
Los Angeles, CA
 USA
Short List
B06 Charities, Public Health, Safety & Awareness Messages
MELANOMA LIKES ME
MELANOMA PATIENTS AUSTRALIA
MELANOMA AWARENESS		 GPY&R Brisbane AUSTRALIA
Short List
SINKERS
ROYAL LIFE SAVING SOCIETY - NSW BRANCH
PUBLIC SERVICE ANNOUNCEMENT		 303LOWE Sydney AUSTRALIA THE FEDS
Sydney
 AUSTRALIA
Short List
C01 Websites
INFREQUENT FLYERS CLUB
TIGERAIR
INFREQUENT FLYERS CLUB		 McCANN MELBOURNE AUSTRALIA
Short List
C02 Microsites
WHERE'S MY WALLET
COMMONWEALTH BANK
CARDLESS CASH		 M&C SAATCHI Sydney AUSTRALIA
Short List
HONDA + OK GO: IWONTLETYOUDOWN.COM
HONDA
UNI-CUB		 MORI Tokyo JAPAN
Short List
HONDA. BEAUTIFUL ENGINES
HONDA MOTOR CO.
HONDA		 MORI Tokyo JAPAN
Short List
C03 Web Service/App
BLOODBOOK
PALANG MERAH INDONESIA
BLOODBOOK		 LEO BURNETT INDONESIA Jakarta INDONESIA HIDRA
Jakarta
 INDONESIA
Short List
D01 Web Banner
MAKE A POINT
PACIFIC BRANDS UNDERWEAR GROUP
BONDS		 CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
HELP FIND ME
MISSING PERSONS ADVOCACY NETWORK
NON-PROFIT ORGANISATION		 GREY GROUP Singapore SINGAPORE
Bronze
E01 Social Video
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY
HYUNDAI MOTOR COMPANY		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION
Seoul
 SOUTH KOREA
Short List
SHRIMP FRYING CANNON
NTT DOCOMO
ADVANCED LTE NETWORK		 TOKYU AGENCY Tokyo JAPAN AOI PRO.
Tokyo
 JAPAN
Short List
YASKAWA BUSHIDO PROJECT
YASKAWA ELECTRIC CORPORATION
ROBOT MOTOMAN-MH25		 ENGINE FILM Tokyo JAPAN ENGINE FILM
Tokyo
 JAPAN
Silver
SUPER FRIED DUMPLING
NTT DOCOMO
LTE ADVANCED - PREMIUM 4G		 TOKYU AGENCY Tokyo JAPAN AOI PRO.
Tokyo
 JAPAN
Short List
OK GO: I WON’T LET YOU DOWN
OK GO + HONDA
HUNGRY GHOST ALBUM / UNI-CUB		 MORI Tokyo JAPAN MORIMORI
Tokyo
 JAPAN
Bronze
#MYFAMILYCAN
SPC ARDMONA
PACKAGED FRUIT AND VEGETABLES		 LEO BURNETT MELBOURNE AUSTRALIA
Bronze
THE DOLMIO PEPPER HACKER
MARS FOOD AUSTRALIA
DOLMIO		 CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
E02 Interactive Video
THE ONE WHO WILL END CANCER
AUSTRALIAN CANCER RESEARCH FOUNDATION
AUSTRALIAN CANCER RESEARCH FOUNDATION		 M&C SAATCHI Sydney AUSTRALIA TOBY AND PETE
Sydney
 AUSTRALIA
Short List
NAMIE AMURO ANYTHING FOR GOOGLE CHROME
DIMENSION POINT / AVEX MUSIC CREATIVE
_GENIC' ALBUM RELEASE		 EPOCH Tokyo JAPAN EPOCH
Tokyo
DOT BY DOT
Tokyo
STORIES
 JAPAN
Bronze
E03 Webisodes/Series
BURN RELIEF
WWF
JUST		 LEO BURNETT SYDNEY AUSTRALIA RAPID FILMS
Sydney
 AUSTRALIA
Short List
A TASTE OF BROKEN HEART
UNI-PRESIDENT
UNI-NOODLE		 ADK TAIWAN CHINESE TAIPEI INNOVATION FILMS
Tapei City
 CHINESE TAIPEI
Short List
MEET-CUTE
UNI-PRESIDENT
UNI-NOODLE		 ADK TAIWAN CHINESE TAIPEI INNOVATION FILMS
Tapei City
 CHINESE TAIPEI
Short List
HAWAII FRIED NOODLES WITH SUNSHINE
UNI-PRESIDENT
UNI-NOODLE		 ADK TAIWAN CHINESE TAIPEI INNOVATION FILMS
Tapei City
 CHINESE TAIPEI
Short List
EXTRAORDINARY HOME-MADE NOODLE
UNI-PRESIDENT
UNI-NOODLE		 ADK TAIWAN CHINESE TAIPEI INNOVATION FILMS
Tapei City
 CHINESE TAIPEI
Short List
NUTRI-GRAIN PRESENTS UNSTOPPABLE | ANDY HENSEL
KELLOGG'S AUSTRALIA
NUTRI-GRAIN		 J. WALTER THOMPSON Sydney AUSTRALIA FINCH
Sydney
 AUSTRALIA
Short List
NUTRI-GRAIN PRESENTS UNSTOPPABLE | DEREK RABELO
KELLOGG'S AUSTRALIA
NUTRI-GRAIN		 J. WALTER THOMPSON Sydney AUSTRALIA FINCH
Sydney
 AUSTRALIA
Short List
E04 Other Video
WELCOME TO AIRBNB
AIRBNB
AIRBNB		 TBWA\SINGAPORE SINGAPORE SIX TOES
Singapore
CIRKUS
Auckland
 SINGAPORE
NEW ZEALAND
Short List
ANDROID CHORUS
GOOGLE JAPAN
MOBILE		 DENTSU Tokyo JAPAN CINQ
Tokyo
 JAPAN
Short List
MOM'S FIRST BIRTHDAY
P&G
PAMPERS		 BEACON COMMUNICATIONS Tokyo JAPAN ALBUQUERQUE FILM
Tokyo
CUTTERS
Tokyo
 JAPAN
Bronze
CRISP CONCERT
EZAKI GLICO
SNACKS		 DENTSU Tokyo JAPAN ROBOT COMMUNICATIONS
Tokyo
 JAPAN
Short List
THE GENTLEMEN’S WAGER
JOHNNIE WALKER BLUE LABEL
ALCOHOL		 PHD SINGAPORE SINGAPORE ANOMALY
New York
 USA
Short List
F01 Engagement Platform
’LEAVE IT TO US’ REQUEST SYSTEM
AIR NEW ZEALAND
AIR NEW ZEALAND		 ASATSU-DK Tokyo JAPAN
Short List
FUEL THE FIRE
GIO INSURANCE
INSURANCE		 LEO BURNETT SYDNEY AUSTRALIA BRIGHTWORKS PRODUCTION
Sydney
 AUSTRALIA
Short List
TRANSLYRICS PROJECT
AMUSE / UNIVERSAL MUSIC
PERFUME		 DENTSU Tokyo JAPAN
Short List
SHARE THE LOAD
P&G INDIA
ARIEL MATIC		 BBDO INDIA Mumbai INDIA RED ICE FILMS
Mumbai
 INDIA
Short List
F02 Response/Real-Time Activity (incl. Crowdsourcing)
FUEL THE FIRE
GIO INSURANCE
INSURANCE		 LEO BURNETT SYDNEY AUSTRALIA BRIGHTWORKS PRODUCTION
Sydney
 AUSTRALIA
Short List
#MYFAMILYCAN
SPC ARDMONA
PACKAGED FRUIT AND VEGETABLES		 LEO BURNETT MELBOURNE AUSTRALIA
Short List
MELANOMA LIKES ME
MELANOMA PATIENTS AUSTRALIA
MELANOMA AWARENESS		 GPY&R Brisbane AUSTRALIA
Short List
F03 Use of Co-Creation & User Generated Content
IT'S YOUR CALL
3AW
SPORTS RADIO		 WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Short List
FUEL THE FIRE
GIO INSURANCE
INSURANCE		 LEO BURNETT SYDNEY AUSTRALIA BRIGHTWORKS PRODUCTION
Sydney
 AUSTRALIA
Short List
#MEALFORAMEAL
VIRGIN MOBILE AUSTRALIA
TELCO		 HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA VIRGIN PRODUCED
Los Angeles, CA
 USA
Short List
#MACITBETTER
MCDONALD'S
BIG MAC		 DDB Sydney AUSTRALIA
Short List
F04 Innovative Use of Social or Community (including emerging platforms for brands)
DON'T TRADE ME
PAW JUSTICE
ANTI AUCTIONS		 DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
#MACITBETTER
MCDONALD'S
BIG MAC		 DDB Sydney AUSTRALIA
Short List
F05 Applications / Tools
’LEAVE IT TO US’ REQUEST SYSTEM
AIR NEW ZEALAND
AIR NEW ZEALAND		 ASATSU-DK Tokyo JAPAN
Short List
G01 Branded Games
AKIBA STEALTH
UBISOFT JAPAN
ASSASSIN'S CREED UNITY		 DENTSU Tokyo JAPAN HAT
Tokyo
 JAPAN
Short List
H01 Branded Tech online (incl. Digital Products, Utilities & Tools)
EYE PLAY THE PIANO
THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS
THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS		 HAKUHODO KETTLE Tokyo JAPAN AID-DCC
Osaka
INVISIBLE DESIGN LAB
Fukuoka
TOKYO
Tokyo
 JAPAN
Silver
H02 Branded Tech off-line (incl. Digital Installation/Exhibit)
FENCING VISUALIZED
SPORTS BIZ CO.
FENCING		 DENTSU Tokyo JAPAN
Silver
SYNC DINNER
KDDI CORPORATION
TELECOMMUNICATIONS PROVIDER		 SIX Tokyo JAPAN TYO INC
Tokyo
 JAPAN
Short List
ANDROID CHORUS
GOOGLE JAPAN
MOBILE		 DENTSU Tokyo JAPAN CINQ
Tokyo
 JAPAN
Short List
PERFUME AT SXSW
AMUSE / UNIVERSAL MUSIC
PERFUME		 DENTSU Tokyo JAPAN P.I.C.S
Tokyo
 JAPAN
Short List
I01 Integrated Multi-Platform Campaign
INFREQUENT FLYERS CLUB
TIGERAIR
INFREQUENT FLYERS CLUB		 McCANN MELBOURNE AUSTRALIA
Bronze
JASMINE
TV5
TELEVISION ENTERTAINMENT		 ACE SAATCHI & SAATCHI Manila THE PHILIPPINES UNITEL PRODUCTIONS
Makati City
 THE PHILIPPINES
Short List
AU UNLIMITED FUTURE LABORATORY
KDDI CORPORATION
WEB COMMUNICATION		 HAKUHODO Tokyo JAPAN TYO
Tokyo
 JAPAN
Short List
#MEALFORAMEAL
VIRGIN MOBILE AUSTRALIA
TELCO		 HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA VIRGIN PRODUCED
Los Angeles, CA
 USA
Short List
SHARE THE LOAD
P&G INDIA
ARIEL MATIC		 BBDO INDIA Mumbai INDIA RED ICE FILMS
Mumbai
 INDIA
Short List
TOUCH THE PICKLE
P&G INDIA
WHISPER		 BBDO INDIA Mumbai INDIA RED ICE FILMS
Mumbai
 INDIA
Short List
HOUSE OF LITTLE MOMENTS CAMPAIGN
UNI-PRESIDENT
UNI-NOODLE		 ADK TAIWAN CHINESE TAIPEI INNOVATION FILMS
Tapei City
 CHINESE TAIPEI
Short List