Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Interface & Navigation
FUNDTASTIC CUP
FRANKLIN TEMPLETON ASSET MANAGEMENT (INDIA)) / MUTUAL FUNDS
SOCIAL WAVELENGTH Mumbai INDIA
A02 User experience
INVISIBLE MUSIC VIDEO
WARNER MUSIC JAPAN / KOBUKURO
DENTSU Tokyo JAPAN KIRAMEKI Tokyo JAPAN
CROTCH HACK
SEIREN CO. / BLUE PANTS
DENTSU Tokyo JAPAN TYO ID DIVISION Tokyo JAPAN
GLICO REALTIME MOSAIC SELFIE
SHANGHAI EZAKI GLICO FOODS CO. / SWEETS
BEIJING DENTSU ADVERTISING Beijing CHINA IMG SRC ADVERTISING PLANNING SHANGHAI CHINA
PAPER FASHION KIDS
3M JAPAN / SCOTCH®
ASATSU-DK Tokyo JAPAN
THE IDEAL NAPPING LESSON
RECRUIT MARKETING PARTNERS / JYUKENSAPURI
DENTSU Tokyo JAPAN DENTSU TEC Tokyo / PUZZLE Tokyo JAPAN
HEALTHY EVERYDAY
YILI MEIYITIAN HIGH - END ACTIVE LACTIC ACID BACTERIA BEVERAGE / ACTIVE LACTIC ACID BACTERIA BEVERAGE
CHEIL Beijing CHINA
HONDA + OK GO: IWONTLETYOUDOWN.COM
HONDA / UNI-CUB
MORI Tokyo / DRILL Tokyo JAPAN
EYE PLAY THE PIANO
THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS / THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS
HAKUHODO KETTLE Tokyo JAPAN AID-DCC Osaka / INVISIBLE DESIGN LAB Fukuoka JAPAN
Silver Spike
LOOK AT ME
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA / BREAKFAST FILM Seoul / SOUTH KOREA
Silver Spike
AMAZING WISH
SAMSUNG MOBILE BANGLADESH / DIGITAL COMMUNICATION MATERIALS
ANALYZEN Dhaka BANGLADESH
WEARABLE_BANANA
DOLE JAPAN / DOLE BANANA
DENTSU Y&R Tokyo JAPAN DENTSU Tokyo / DENTSU TEC Tokyo JAPAN
VISUAL DRIVING EXPERIENCE
LANDROVER CHINA / AUTOMOBILE
WUNDERMAN Shanghai CHINA
AN ALBUM OF WHAT YOU WILL PHOTOGRAPH
NIKON JAPAN / WILLBUM
BEACON COMMUNICATIONS Tokyo JAPAN
BUGSHUNTER
MICROAD / BUGSHUNTER
MICROAD Tokyo JAPAN KIDSSTAR Tokyo JAPAN
A03 Storytelling
THE STORY OF JOKOWI'S IMPROMPTU WALKABOUT CAMPAIGN
JOKOWIMANIA (JO-MAN) / PRESIDENTIAL ELECTION
BERAKAR KOMUNIKASI Jakarta INDONESIA
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION Seoul SOUTH KOREA
Silver Spike
WHISPERING FROM CUP OF JUICE
HEYSONG CORPORATION / NON-ALCOHOL BEVERAGE
MEDIA PALETTE (TAIWAN) Taipei CHINESE TAIPEI
CHILLI PANEER 4
DBS BANK / DBS BANK
SAPIENTNITRO Gurgaon INDIA EQUINOX FILMS Mumbai INDIA
VISUAL DRIVING EXPERIENCE
LANDROVER CHINA / AUTOMOBILE
WUNDERMAN Shanghai CHINA
LIFELIVE
SAMSUNG / GEAR VR
LEO BURNETT SYDNEY AUSTRALIA RAPID VR Sydney AUSTRALIA
Short List
THE JOURNEY OF DOING RIGHT
TATA CAPITAL / NON BANKING FINANCIAL COMPANY
EDELMAN Mumbai / L & K SAATCHI & SAATCHI Mumbai INDIA
NEIGHBOURSFIRST.SG - YOUR NEIGHBOURHOOD. REDEFINED.
DBS / BANKING/FINANCIAL
HAVAS MEDIA Singapore SINGAPORE WEAVE Singapore SINGAPORE
BUILDING STRONG FAMILIES SINCE 1871
FRIESLANDCAMPINA VIETNAM / DUTCH LADY READY TO DRINK MILK
LEO BURNETT VIETNAM Ho Chi Minh City VIETNAM
PLAY WITH OREO
MONDELEZ PHILIPPINES / OREO
DENTSU PHILIPPINES Manila THE PHILIPPINES
THE VOICE
VISA INFORMATION SYSTEM (SHANGHAI) CO. / CREDIT CARD
PROXIMITY CHINA Shanghai CHINA GODMOTHER PRODUCTIONS Shanghai CHINA
IMPRESSIVE ALMOST ANYWHERE
VOLKSWAGEN / GOLF
DDB Sydney AUSTRALIA ROBBER'S DOG Sydney / THE EDITORS Sydney AUSTRALIA
Short List
PRAISE NEW WOMEN
PANTENE / HAIRCARE
GREY GROUP HONG KONG / WUNDERMAN Guangzhou HONG KONG
SHINING JOURNEY BACK HOME
PANTENE / HAIRCARE
GREY GROUP HONG KONG / WUNDERMAN Guangzhou HONG KONG
JOBS FOR NON-HUMANS
SUNTORY HOLDINGS / SUNTORY HOLDINGS
KAYAC Kanagawa JAPAN
MOMENTS OF JOY
P&G / JOY DISHWASHING LIQUID
GREY KUALA LUMPUR MALAYSIA PLAYHOUSE PICTURES Kuala Lumpur MALAYSIA
A04 Animation/Motion Graphics
FENCING VISUALIZED
SPORTS BIZ CO. / FENCING
DENTSU Tokyo JAPAN
Bronze Spike
MAGIC RUNNING
C’ESTBON MULENE / FUNCTIONAL DRINKS
CHEIL Beijing CHINA
COWAY WATER BREAK PROGRAM
PRIMARY CLIENT / WATER DRINK
INNOCEAN WORLDWIDE Seoul SOUTH KOREA COWAY Seoul SOUTH KOREA
BEAUTIFUL ENGINES
HONDA MOTOR CO. / HONDA
MORI Tokyo / DENTSU Tokyo JAPAN
NEXT LEVEL LEARNING WITH MICROSOFT
MICROSOFT GLOBAL / TECHNOLOGY
BRAINS DESIGN Sydney AUSTRALIA
A05 Use/Curation of Image(s)
THE STORY OF JOKOWI'S IMPROMPTU WALKABOUT CAMPAIGN
JOKOWIMANIA (JO-MAN) / PRESIDENTIAL ELECTION
BERAKAR KOMUNIKASI Jakarta INDONESIA
SHINE
CANON / CAMERAS
LEO BURNETT SYDNEY AUSTRALIA BRIGHTWORKS PRODUCTION Sydney AUSTRALIA
HONDA. BEAUTIFUL ENGINES
HONDA MOTOR CO. / HONDA
MORI Tokyo / DENTSU Tokyo JAPAN
Short List
CHEATSHEETS
NIKON / NIKON
WATCONSULT Mumbai INDIA
REVERSIBLE BARCODE
LIFE NUTRITION / HEALTH SUPPLEMENTS
CHEIL HONG KONG HONG KONG
THE FULL PICTURE
SYMANTEC / SYMANTEC SECURITY SOLUTIONS
EDELMAN Singapore SINGAPORE
1DENTITIES
LA TROBE UNIVERSITY / EDUCATION
J WALTER THOMPSON Melbourne AUSTRALIA AIRBAG PRODUCTIONS Melbourne AUSTRALIA
540 REASONS
MICROSOFT LUMIA / LUMIA 540 MOBILE PHONE
HAVAS WORLDWIDE INDIA Gurgaon INDIA
A06 Use of Video
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT PRODUCTION Seoul SOUTH KOREA
Bronze Spike
THE SKIPPING GIRL
MEDIBANK / PRIVATE HEALTH INSURANCE
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA METHOD STUDIOS Melbourne AUSTRALIA
THE ONE WHO WILL END CANCER
AUSTRALIAN CANCER RESEARCH FOUNDATION / AUSTRALIAN CANCER RESEARCH FOUNDATION
M&C SAATCHI Sydney AUSTRALIA TOBY AND PETE Sydney AUSTRALIA
SAVE
UNION BANK / UNION BANK
DENTSU TAIWAN Taipei CHINESE TAIPEI
ASK THE GOOGLE APP
GOOGLE AUSTRALIA / THE GOOGLE APP
THE HALLWAY Sydney AUSTRALIA UNCANNY VALLEY Sydney AUSTRALIA
WATCH IT WITH THE S6
SAMSUNG / GALAXY S6
LEO BURNETT VIETNAM Ho Chi Minh City VIETNAM WIZARD Ho Chi Minh City / BUTLERS, KINGS & QUEENS Barcelona VIETNAM / SPAIN