Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Production Company	Location	Award
F04 Innovative Use of Social or Community (including emerging platforms for brands)
BEAT THE MAY WEATHER McDONALD'S McDONALD'S	LEO BURNETT GROUP MANILA	THE PHILIPPINES
PRICELESS NEW YEAR’S EVE MASTERCARD FINANCIAL SERVICES	TBWA\DIGITAL ARTS NETWORK Singapore	SINGAPORE
SCOREWITHDATA IBM IBM ANALYTICS AND CLOUD CAPABILITIES	OGILVYONE BANGALORE	INDIA
#ALLERGICAKOSA JOHNSON & JOHNSON PHILIPPINES BENADRYL	J. WALTER THOMPSON MANILA	THE PHILIPPINES
#MACITBETTER MCDONALD'S BIG MAC	DDB Sydney	AUSTRALIA			Short List
SHANGHAI FASHION SHOW PARTY GLITCH INVITATION DIESEL A GLITCH INVITATION SPREAD ON SOCIAL MEDIA	FRED & FARID SHANGHAI	CHINA
FACE THE DAY ESKINOL, UNILEVER PHILIPPINES FACIAL CLEANSER	MINDSHARE PHILIPPINES Taguig	THE PHILIPPINES
F05 Applications / Tools
FUNDTASTIC CUP FRANKLIN TEMPLETON ASSET MANAGEMENT (INDIA)) MUTUAL FUNDS	FRANKLIN TEMPLETON ASSET MANAGEMENT (INDIA) Mumbai	INDIA
’LEAVE IT TO US’ REQUEST SYSTEM AIR NEW ZEALAND AIR NEW ZEALAND	ASATSU-DK Tokyo	JAPAN			Short List
MAGIC RUNNING C’ESTBON MULENE FUNCTIONAL DRINKS	CHEIL Beijing	CHINA
BLOODBOOK PALANG MERAH INDONESIA BLOODBOOK	LEO BURNETT INDONESIA Jakarta	INDONESIA	HIDRA Jakarta	INDONESIA
IMAGINATURE PANASONIC LET’S NOTE LAPTOP	NIHON KEIZAI ADVERTISING Tokyo	JAPAN	KAYAC Kanagawa SEITARO DESIGN Tokyo	JAPAN
PAPER FASHION KIDS 3M JAPAN SCOTCH®	ASATSU-DK Tokyo	JAPAN
G01 Branded Games
WORLD OF PADDLE POP UNILEVER PADDLE POP ICE CREAM	SAPIENTNITRO Singapore	SINGAPORE	MAGMA STUDIOS Singapore	SINGAPORE
FUNDTASTIC CUP FRANKLIN TEMPLETON ASSET MANAGEMENT (INDIA)) MUTUAL FUND	FRANKLIN TEMPLETON ASSET MANAGEMENT (INDIA) Mumbai	INDIA
WORLD'S BEST FIELDER FAIRFAX MEDIA AUDIENCE ENGAGEMENT	WITH COLLECTIVE Sydney	AUSTRALIA
AKIBA STEALTH UBISOFT JAPAN ASSASSIN'S CREED UNITY	DENTSU Tokyo	JAPAN	HAT Tokyo	JAPAN	Short List
WHERE'S MY WALLET COMMONWEALTH BANK CARDLESS CASH	M&C SAATCHI Sydney	AUSTRALIA
DUAL SCREEN INTERACTION PFIZER CENTRUM	MAXUS GLOBAL Shanghai	CHINA
LEGO WOW - XMAS GAME LEGO GAME	MEDIAMONKS Hilversum	THE NETHERLANDS	MEDIAMONKS Singapore	SINGAPORE
H01 Branded Tech online (incl. Digital Products, Utilities & Tools)
HOCKEY SELFIE STICK STAR INDIA STAR SPORTS	BLINK DIGITAL Mumbai	INDIA
THE LIFE SAVING TV PROJECT KT OLLEH TV	KOREA TELECOM Seoul	SOUTH KOREA
PAPER FASHION KIDS 3M JAPAN SCOTCH®	ASATSU-DK Tokyo	JAPAN
EYE PLAY THE PIANO THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS	HAKUHODO KETTLE Tokyo	JAPAN	AID-DCC Osaka INVISIBLE DESIGN LAB Fukuoka TOKYO Tokyo	JAPAN	Silver
NAMIE AMURO ANYTHING FOR GOOGLE CHROME DIMENSION POINT / AVEX MUSIC CREATIVE _GENIC' ALBUM RELEASE	EPOCH Tokyo	JAPAN	EPOCH Tokyo DOT BY DOT Tokyo STORIES	JAPAN
WEARABLE_BANANA DOLE JAPAN DOLE BANANA	DENTSU Y&R Tokyo	JAPAN	DENTSU Tokyo DENTSU TEC Tokyo PUZZLE Tokyo	JAPAN
LIFELIVE SAMSUNG GEAR VR	LEO BURNETT SYDNEY	AUSTRALIA	RAPID VR Sydney	AUSTRALIA
CATSTACAM MARS PETCARE AUSTRALIA WHISKAS	CLEMENGER BBDO SYDNEY	AUSTRALIA
HEARTOGRAPHY NIKON SINGAPORE NIKON	J. WALTER THOMPSON SINGAPORE	SINGAPORE	CURIOUSLAB Singapore	SINGAPORE
H02 Branded Tech off-line (incl. Digital Installation/Exhibit)
FENCING VISUALIZED SPORTS BIZ CO. FENCING	DENTSU Tokyo	JAPAN			Silver
GLICO REALTIME MOSAIC SELFIE SHANGHAI EZAKI GLICO FOODS CO. SWEETS	BEIJING DENTSU ADVERTISING Beijing	CHINA	IMG SRC ADVERTISING PLANNING SHANGHAI	CHINA
SYNC DINNER KDDI CORPORATION TELECOMMUNICATIONS PROVIDER	SIX Tokyo	JAPAN	TYO INC Tokyo	JAPAN	Short List
EGG MUSIC POSTER CAMPAIGN - GUITAR, PIANO, VIOLIN HMV MARKETING HMV	McCANN & SPENCER Hong Kong	HONG KONG
MAGIC RUNNING C’ESTBON MULENE FUNCTIONAL DRINKS	CHEIL Beijing	CHINA
HEALTHY EVERYDAY HEALTHY EVERYDAY HEALTHY EVERYDAY	CHEIL Beijing	CHINA
AMAZING TRAVELING BC UNIONPAY CREDIT CARD	DIGITALDIGM Seoul	SOUTH KOREA	URANIUM 238 Seoul	SOUTH KOREA
ECO-MARATHON ASIA 2015 SHELL A SOCIAL INVESTMENT PROGRAMME	IMAGINATION SINGAPORE	SINGAPORE
INTERACTIVE METRO CARRIAGE COCA- COLA GEORGIA COFFEE	CHEILPENGTAI Beijing	CHINA
ANDROID CHORUS GOOGLE JAPAN MOBILE	DENTSU Tokyo	JAPAN	CINQ Tokyo	JAPAN	Short List
FLOWERS AND PEOPLE MICROSOFT JAPAN CONSUMER SOFTWARE AND DEVICES	WUNDERMAN INTERNATIONAL Tokyo	JAPAN
INTERACTIVE SHOP WINDOW LOOKS AINZ&TULPE COSMETICS STORE	PUZZLE Tokyo	JAPAN	PUZZLE Tokyo	JAPAN
AU UNLIMITED FUTURE LABORATORY KDDI CORPORATION WEB COMMUNICATION	HAKUHODO Tokyo	JAPAN	TYO Tokyo	JAPAN
UV_PRICE PROCTER & GAMBLE JAPAN PANTENE	DENTSU Tokyo	JAPAN
HOCUS FOCUS VENDING MACHINE DANONE AQUA	VML QAIS INDONESIA Jakarta	INDONESIA
PERFUME AT SXSW AMUSE / UNIVERSAL MUSIC PERFUME	DENTSU Tokyo	JAPAN	P.I.C.S Tokyo	JAPAN	Short List
TREND COASTER YAHOO! JAPAN YAHOO! TREND SEARCH	HAKUHODO KETTLE Tokyo	JAPAN	DOT BY DOT Osaka AID-DCC Tokyo TOKYO	JAPAN
I01 Integrated Multi-Platform Campaign
INNISFREE REAL ANTI-AGING RELAY INTERVIEW INNISFREE INNISFREE ORCHID ENRICHED CREAM	BBDO KOREA Seoul	SOUTH KOREA	ANOTHER RAINBOW Seoul	SOUTH KOREA
PURSUE MORE FROM LIFE METLIFE HONG KONG INSURANCE	BBDO HONG KONG	HONG KONG
INFREQUENT FLYERS CLUB TIGERAIR INFREQUENT FLYERS CLUB	McCANN MELBOURNE	AUSTRALIA			Bronze
JASMINE TV5 TELEVISION ENTERTAINMENT	ACE SAATCHI & SAATCHI Manila	THE PHILIPPINES	UNITEL PRODUCTIONS Makati City	THE PHILIPPINES	Short List

F04 Innovative Use of Social or Community (including emerging platforms for brands)
BEAT THE MAY WEATHER
McDONALD'S / McDONALD'S

LEO BURNETT GROUP MANILA

THE PHILIPPINES
PRICELESS NEW YEAR’S EVE
MASTERCARD / FINANCIAL SERVICES

TBWA\DIGITAL ARTS NETWORK Singapore

SINGAPORE
SCOREWITHDATA
IBM / IBM ANALYTICS AND CLOUD CAPABILITIES

OGILVYONE BANGALORE

INDIA
#ALLERGICAKOSA
JOHNSON & JOHNSON PHILIPPINES / BENADRYL

J. WALTER THOMPSON MANILA

THE PHILIPPINES
#MACITBETTER
MCDONALD'S / BIG MAC

DDB Sydney

AUSTRALIA

Short List
SHANGHAI FASHION SHOW PARTY GLITCH INVITATION
DIESEL / A GLITCH INVITATION SPREAD ON SOCIAL MEDIA

FRED & FARID SHANGHAI

CHINA
FACE THE DAY
ESKINOL, UNILEVER PHILIPPINES / FACIAL CLEANSER

MINDSHARE PHILIPPINES Taguig

THE PHILIPPINES